#The #motives and benefits of using customer experience led differentiators in the re-launching of a failed productPillai, Anil (Avtor) George, Babu P. (Avtor) customer experienceproduct re-launchbusiness to businessqualitative researchmarketingIndia02017-11-09 18:24:19Delo ni kategorizirano2238UDK: 33:005ISSN pri članku: 1855-931XOceCobissID: 252264704COBISS_ID: 513641346sl