20.500.12556/ReVIS-10231 Revitalization of the Slovenian herbal market? a mixed study approach Revitalizacija slovenskog tržišta ljekovitog bilja? istraživanje pristupom kombiniranih metoda Purpose – The study aims to identify the needs, barriers, and measures relevant for the revitalization of the herbal market in Slovenia. Design/Methodology/Approach – A mixed-methods approach was used in the study, with a quantitative online survey of Slovenian herbalists (N = 217) and in-depth interviews conducted with key Slovenian stakeholders in the field of herbalism (N = 18). Findings and Implications – Most Slovenian herbalists grow herbs as a hobby or as a supplementary farm activity; they have little land for growing herbs and thus also generate a low income. Most of them sell their products directly to consumers, with only one tenth selling herbs to retailers. As many as three quarters of the respondents are not a part of any organization which, along with lower prices, is the main barrier to a market revitalization. The in-depth interviews revealed a lack of interest in collaboration among herbalists because they find the existing situation to be sufficient to a certain extent, as demand is greater than their supply. The results show no evidence of an herbal market as it existed before Slovenia’s independence. Limitations – Since there is no census of Slovenian herbalists, the sample is not representative. Originality – There is a lack of understanding of the barriers to and measures for revitalizing the herbal market, especially in developed countries whose market was well developed decades ago, such as Slovenia. herbs market Slovenia barriers zelišča trg Slovenija ovire true false false Angleški jezik Ni določen Neznano 2024-01-08 12:52:27 2024-01-08 12:52:28 2024-06-12 20:50:38 0000-00-00 00:00:00 2021 0 0 str. 205-221 no. 2 Vol. 35 2023 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 635.7(497.4) 0353-4790 179928067 https://hrcak.srce.hr/en/clanak/452135 1 https://revis.openscience.si/Dokument.php?lang=slv&id=11581 RAZ_Krsnik_Sabina_i2021.pdf RAZ_Krsnik_Sabina_i2021.pdf 1 00C9D11878B0E467FDE2E993EB917EF1 37468715d4f0364327dd51233d71c42d2773cc98ebf7064f7f61289a99b62cd1 9038f168-2899-11ef-9c9e-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=11582 Univerza v Novem mestu - Fakulteta za zdravstvene vede 0 0 0