20.500.12556/ReVIS-11512 Memetics truth and freedom as ontological, phenomenological, and epistemological concepts elucidated by memetics Memetika doctoral thesis The thesis explores the scientific discipline of memetics, which connects evolutionary biology with social sciences. Originally proposed by Richard Dawkins in 1976, memetics has faced significant developments and criticisms. This thesis aims to solidify memetics’ position as a scientific discipline and establish methodological foundations for the social sciences by proposing a precise definition of memes’ identity. The primary focus of the thesis is the coevolution of biological (genes/physical) and cultural (memetic/mental) aspects, advancing this classic dualism into NOCEMA, a concept inspired by S.J. Gould’s Non-Overlapping Magisteria. Instead of seeking to experimentally prove memes, the thesis examines their role in cultural spheres and their benefits as cultural building blocks. This exploration is nonlinear and recursive, mirroring the nature of the subject itself. The thesis employs a multidisciplinary and holistic approach, drawing from various scientific disciplines to create a comprehensive understanding of memetics. Key themes include intersubjectivity, subjectivity, consciousness, novelty, meaning, language, discourse, individuality, quantum mechanics, set theory, and fractal geometry. It addresses issues like belief, fashion, memory, understanding, creativity, branding, and the relationship between ethics and morality. Methods include a combination of phenomenology, ontology, and the archaeology of memes. These methods are applied to analyze the coevolution of biological and cultural aspects and propose a precise definition of memes’ identity. The thesis also employs a pluralistic methodology, comparing theories with other theories rather than with empirical data, aligning with the work of scholars like Feyerabend. The results underscore that memetics is fundamentally about communication and thus aims to provide novel tools for research in the communication field. The thesis concludes that memetics is both a description of reality and a method for exploring social reality. It highlights the importance of memetics in understanding human culture and communication, proposing it as a significant contribution to various fields of study. Doktorska disertacija raziskuje znanstveno disciplino memetike, ki povezuje evolucijsko biologijo z družboslovjem. Memetika, ki jo je leta 1976 predlagal Richard Dawkins, je doživela tako razvoj kot tudi kritiko. Namen te disertacije je utrditi položaj memetike kot znanstvene discipline in vzpostaviti metodološke temelje za družbene vede s predlogom natančne definicije identitete memov. Glavni poudarek disertacije je koevolucija bioloških (geni/fizično) in kulturnih (memi/mentalno) vidikov, ki ta dualizem nadgradi v NOCEMA (neprekrivajoča se koevolucijska magisterija), koncept, ki ga je navdihnil S.J. Gouldov koncept dveh neprekrivajočih se magisterijev. Disertacija preučuje vlogo memov v kulturnih sferah in njihove koristi kot kulturnih gradnikov kot izhodišče za kasnejše eksperimentalno dokazovanje. To raziskovanje je nelinearno in rekurzivno ter odraža naravo samega predmeta raziskovanja. Disertacija uporablja multidisciplinarni in celostni pristop, ki črpa iz različnih znanstvenih disciplin, da bi ustvaril celovito razumevanje memetike. Ključne teme vključujejo intersubjektivnost, subjektivnost, zavest, inovacijo, pomen, jezik, diskurz, individualnost, kvantno mehaniko, teorijo množic in fraktalno geometrijo. Obravnava vprašanja, kot so verovanje, moda, spomin, razumevanje, ustvarjalnost, znamka ter odnos med etiko in moralo. Metode vključujejo kombinacijo fenomenologije, ontologije in arheologije memov. Te metode se uporabljajo za analizo koevolucije bioloških in kulturnih vidikov ter s tem proizvajajo natančno definicijo identitete memov. Disertacija uporablja pluralistično metodologijo, ki primerja teorije z drugimi teorijami in ne z empiričnimi podatki, pri čemer se utemeljuje na delih znanstvenikov kot je med drugimi tudi Feyerabend. Rezultati poudarjajo, da je memetika v svojem bistvu komunikacija in s tem zagotavljajo nova orodja za komunikacijske raziskave. Disertacija ugotavlja, da je memetika hkrati opis realnosti in metoda za raziskovanje družbene realnosti. Poudarja pomen memetike pri razumevanju človeške kulture in komunikacije ter jo predlaga kot pomemben prispevek k različnim znanstvenim področjem. memetika memi evolucija koevolucija komunikacija ontologija fenomenologija epistemologija etika doktorske disertacije true false false A. Drapal Angleški jezik Slovenski jezik Doktorska disertacija 2025-03-13 15:02:41 2025-03-13 15:02:41 2025-03-14 03:08:22 0000-00-00 00:00:00 2024 0 Ljubljana 2024 Ljubljana 285 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.3:165.12(043.3) 226557699 8514$$zakljucno_delo.pdf 8514$$zakljucno_delo.pdf 1 7A162F608DAA65A96B8D2EBCD51D0FCA 080c33513c01ca7061732d421e004dead3fb05d78f10167411b4f631b1759878 57f3e472-0014-11f0-88ed-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=13247 Fakulteta za uporabne družbene študije 0 0 0