20.500.12556/ReVIS-11729 Methodological framework as a decision-support tool in addressing NFTs and blockchain projects in the tourism industry Non-fungible tokens (NFTs) are an emerging application of blockchain technology, with the potential to transform various industries, including tourism. Despite conceptual discussions that have highlighted opportunities and challenges associated with using NFTs—such as in digital souvenirs, ticketing systems, loyalty programmes, and conservation initiatives—there is a critical gap in the literature consisting of the lack of a structured methodological framework to empirically evaluate the impact of real-world NFT implementations. This study addresses this gap by proposing a conceptual model and methodological framework designed to assess NFT projects in the tourism sector. The framework integrates diverse data collection methods, advanced analytical techniques (including econometric analysis, natural language processing, and machine learning), and a technological workbench for tracking key performance indicators (KPIs). To demonstrate its applicability, the framework is applied to the Dalmatia NFT project, an exploratory application in cultural tourism. The considered example highlights the potential of NFTs to enhance tourism experiences while addressing challenges such as scalability, sustainability, and user engagement. This study concludes with insights into the framework’s practical implications for stakeholders and outlines future research directions for empirical validation. By bridging the gap between theory and practice, this study aims to provide a robust foundation for effectively integrating NFTs into the tourism industry. non-fungible tokens NFT blockchain technology tourism innovation sustainability in tourism digital transformation nezamenljivi žetoni NFT veriženje blokov inovacije v turizmu trajnost v turizmu digitalna preobrazba true false false Angleški jezik Slovenski jezik Neznano 2025-06-03 12:44:23 2025-06-03 12:44:24 2025-06-04 03:21:54 0000-00-00 00:00:00 2025 0 0 Nasl. z nasl. zaslona; Opis vira z dne 3. 6. 2025; 1-16 str. issue 6, article no. 216 Vol. 15 2025 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 2025-01-01 338.48:004.738.5 2076-3387 238060803 10.3390/admsci15060216 https://www.mdpi.com/2076-3387/15/6/216 1 b7a1fb21-4067-11f0-963a-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=13543 RAZ_Folgieri_Raffaella_2025.pdf RAZ_Folgieri_Raffaella_2025.pdf 1 CCC058F57526B56F5BE28A6A39FAFF7E 564d955b52429aea923a73c055cf2033ce866fe37fd5d1367295a5b9e43a062f c77e2f78-4067-11f0-963a-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=13544 Univerza v Novem mestu - Fakulteta za poslovne in upravne vede 0 0 0