20.500.12556/ReVIS-12187 Interno usposabljanje zaposlenih v prodaji družbi Relax turizem d.d. diplomsko delo visokošolskega strokovnega študijskega programa prve bolonjske stopnje Management poslovnih sistemov Diplomsko delo analizira pomen internega usposabljanja v podjetju Relax turizem d. d., ki se ukvarja s turističnimi aranžmaji. Ključna konkurenčna prednost podjetja so dobro usposobljeni zaposleni, saj njihove veščine neposredno vplivajo na prodajno uspešnost. Kljub obstoječemu sistemu usposabljanja se opažajo neskladja med zahtevami in dejanskim znanjem prodajalcev, kar vpliva na kakovost storitev. Še posebej izstopajo razlike med novimi in dolgoletnimi zaposlenimi, ki obvladajo proces prodaje ter nabor Relaxovih turističnih produktov. V diplomski nalogi se predstavijo tri faze znanja prodajalcev v prodaji, in sicer pred zaposlitvijo, v prvih treh mesecih in kasneje med rednim delom. S sistematičnim pristopom se nameravajo izboljšati prodajne kompetence in dvigniti profesionalnost prodajnega osebja. Poseben poudarek se namenja poznavanju geografije, destinacij in uporabi intelektualnih orodij, kar bi omogočilo naprednejše delo z lastno bazo strank. Namen diplome je oblikovanje strukture letnih načrtov usposabljanj in ugotavljanje korelacij med usposobljenostjo ter uspešnostjo prodaje. The thesis analyzes the importance of internal training at Relax turizem d. d., a company specializing in travel arrangements. The company’s key competitive advantage lies in its well-trained employees, as their skills directly impact sales performance. Despite an existing training system, the author observes discrepancies between job requirements and the actual knowledge level of sales staff, which affects service quality. Significant differences stand out between new hires and long-standing employees who have a thorough grasp of the sales process and Relax’s range of tourism products. The thesis focuses on establishing three phases of training: before employment, within the first three months, and during regular employment. This systematic approach aims to enhance sales competencies and elevate the professionalism of the sales team. Emphasis is placed on knowledge of geography, destinations, and the use of intellectual tools to support a more proactive engagement with the company's customer base. The purpose of the thesis is to design a structure for annual training plans and identify correlations between training levels and sales success. interno usposabljanje zaposlenih konkurenčna prednost zaposlenih učinkovitost prodaje pomen znanja v prodaji prodaja turističnih aranžmajev employee internal training competitive advantage through employees sales network professionalization sales efficiency importance of knowledge in sales true false false D. Selinšek Slovenski jezik Angleški jezik Diplomsko delo/naloga 2025-09-15 08:45:15 2025-09-15 08:45:16 2025-09-16 03:15:17 0000-00-00 00:00:00 2025 0 Maribor 2025 Maribor 37 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.95/.96(043.2) 248785923 Selinsek_Daniel_dd_2025.pdf Selinsek_Daniel_dd_2025.pdf 1 B29F1D62B75F8D3B0ADEF402C2353270 62e7d4315cf54afc28d98276a4260adf9a53d26964a83062b19ef02887cd4d22 9f62d8b4-91ff-11f0-9bb7-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=14199 Univerza Alma Mater Europaea 0 0 0