20.500.12556/ReVIS-12249 Assessing the Relationship between Young Professionals' Perceptions of Cyber security and Their Online Shopping Behaviour on E-Commerce Platforms in Koronadal City, Philippines Ocena povezave med dojemanjem kibernetske varnosti s strani mladih strokovnjakov in njihovim spletnim nakupovalnim vedenjem na platformah za e-trgovino v mestu Koronadal na Filipinih Purpose This study investigates the relationship between young professionals' perceptions of cyber security and their level of online shopping on e-commerce platforms in Koronadal City. Study design/methodology/approach A descriptive-correlational research design was employed to assess the socio-economic profile, cyber security concerns, and personal risk mitigation practices of 68 young professionals. Data were collected using a structured survey instrument and analyzed through frequency distribution, weighted mean, standard deviation, and simple linear regression. Findings The majority of respondents were aged 27 to 30, earned below PHP 10,000 monthly, and were primarily self-employed. Participants expressed high concerns regarding the security of personal and financial information, with data security being the highest concern (mean = 4.57). A significant inverse relationship was found between cybersecurity concerns and the level of e-commerce usage (β = -0.179, p = 0.046), indicating that greater concerns about cybersecurity led to lower online shopping frequency. Personal risk mitigation practices were moderate, with respondents frequently updating passwords and exercising caution with suspicious links, though the use of two-factor authentication remained inconsistent. Originality/value This study provides empirical insights into how cybersecurity concerns influence online shopping behavior among young professionals. The findings emphasize the need for e-commerce platforms to enhance security measures and transparency to improve consumer confidence. Additionally, the study underscores the importance of targeted cybersecurity education to encourage safer and more frequent e-commerce engagement. Namen: Ta študija raziskuje razmerje med dojemanjem kibernetske varnosti mladih strokovnjakov in njihovo stopnjo spletnega nakupovanja na platformah za e-trgovino v mestu Koronadal. Zasnova/metodologija/pristop študije: Za oceno socialno-ekonomskega profila, skrbi glede kibernetske varnosti in praks zmanjševanja osebnih tveganj 68 mladih strokovnjakov je bila uporabljena deskriptivno-korelacijska raziskovalna zasnova. Podatki so bili zbrani s strukturiranim anketnim instrumentom in analizirani s frekvenčno porazdelitvijo, tehtano povprečjem, standardnim odklonom in preprosto linearno regresijo. Ugotovitve: Večina anketirancev je bila starih od 27 do 30 let, zaslužila je manj kot 10.000 PHP mesečno in je bila pretežno samozaposlena. Udeleženci so izrazili veliko zaskrbljenost glede varnosti osebnih in finančnih podatkov, pri čemer je bila varnost podatkov največja skrb (povprečje = 4,57). Ugotovljena je bila pomembna obratna povezava med skrbmi glede kibernetske varnosti in stopnjo uporabe e-trgovine (β = -0,179, p = 0,046), kar kaže, da večja zaskrbljenost glede kibernetske varnosti vodi do manjše pogostosti spletnega nakupovanja. Praktike zmanjševanja osebnih tveganj so bile zmerne, anketiranci so pogosto posodabljali gesla in bili previdni pri sumljivih povezavah, čeprav je uporaba dvofaktorske avtentikacije ostala nedosledna. Izvirnost/vrednost: Ta študija ponuja empirične vpoglede v to, kako pomisleki glede kibernetske varnosti vplivajo na spletno nakupovalno vedenje mladih strokovnjakov. Ugotovitve poudarjajo potrebo, da platforme za e-trgovino izboljšajo varnostne ukrepe in preglednost, da bi izboljšale zaupanje potrošnikov. Poleg tega študija poudarja pomen ciljno usmerjenega izobraževanja o kibernetski varnosti za spodbujanje varnejšega in pogostejšega sodelovanja v e-trgovini. cyber security online shopping young professionals true false true Angleški jezik Slovenski jezik Članek v reviji 2025-09-19 14:01:12 2025-09-19 14:01:12 2025-09-20 03:19:23 0000-00-00 00:00:00 0 0 0 No. 1 Vol. 14 2025 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 2025-05-06 2232-5697 https://doi.org/10.53615/2232-5697.14.115-127 https://toknowpress.net/submission/index.php/ijmkl/article/download/194/126 1 5679ddd8-9550-11f0-9bb7-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=14322 RAZ_Diaz_Jayson_0.pdf RAZ_Diaz_Jayson_0.pdf 1 9ACD64459F10D44E87E656372CEC25E4 0b0c9ef50a4c7a62e4feea46e1488cf9209865820eb638a0e32db109eab2bf12 85761939-9550-11f0-9bb7-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=14323 Mednarodna fakulteta za družbene in poslovne študije 0 0 0