20.500.12556/ReVIS-12631 Položaj Republike Hrvatske u svijetu u kontekstu proizvodnje, distribucije, oglašavanja te konzumacije mode The position of the Republic of Croatia in the world fashion market with regard to the production, distribution, advertising and consumption of fashion U ovoj doktorskoj disertaciji istražio se položaj Republike Hrvatske u svijetu iz aspekta proizvodnje, distribucije, oglašavanja te konzumacije mode. Provedeni su polustrukturirani intervjui s odabranim ključnim akterima modne industrije RH (pet osoba na rukovodećem položaju tekstilnih tvornica, pet modnih dizajnera, dvije modne influencerice te jednom teoretičarkom mode) kojima je ispitana njihova perspektiva o položaju RH na svjetskom tržištu mode i ključnim determinantama koje utječu na način kreacije modnih artikala i modni izričaj. Za kvalitativnu obradu podataka korištena je tematska analiza. Rezultati ukazuju na podređenost RH koja je najizraženija u segmentu proizvodnje modnih artikala. Podređenost je detektirana i u segmentima oglašavanja i konzumacije dok je u segmentu distribucije podređenost djelomična. Pokazalo se da je modna scena RH pod utjecajem eksternih i egzogenih elemenata, odnosno svjetske modne scene. Hrvatski dizajneri se djelomično inspiriraju svjetskim modnim trendovima te prilikom kreiranja u najvećoj mjeri koriste endogene izvore. Kvantitativnom metodom istraživanja putem online ankete ispitana je konzumacija modnih artikala iz perspektive potencijalnih i stvarnih konzumentica, na reprezentativnom uzorku od 400 ispitanica starosne dobi 20 – 65 godina. Rezultati pokazuju da je udio konzumentica modnih proizvoda velik, odnosno da RH u području konzumacije modnih artikala nije podređena svjetskom globalnom modnom tržištu. Ispitane su socioekonomske, socio demografske te geografsko-socio-kulturne odrednice razine, učestalosti i strukture kupovanja modnih artikala. Rezultati pokazuju da žene iz urbanih sredina češće kupuju proizvode visoke mode nego žene iz ruralnih sredina te da učestalost kupovanja proizvoda visoke mode nije povezana sa stupnjem obrazovanja. Socioekonomski status nije povezan s najčešćom prigodom kao ni najčešćim tipom prodajnog mjesta za kupovanje modnih artikala. Međutim, žene višeg socioekonomskog statusa više i češće kupuju modne artikle (osim hrvatskih uličnih robnih marki) nego žene nižeg socioekonomskog statusa. Također, najčešće ih kupuju zbog dopadljivosti, dok ih žene nižeg socioekonomskog statusa kupuju zbog sniženja. This doctoral dissertation examines the position of the Republic of Croatia in the global fashion industry from the perspectives of production, distribution, advertising and consumption. Semi structured interviews were conducted with key stakeholders in the Croatian fashion industry, including five textile factory executives, five fashion designers, two fashion influencers and one fashion theorist. These interviews explored their perspectives on Croatia's position in the global fashion market and the key determinants influencing the creation of fashion items and self-expression through fashion. Thematic analysis was used for qualitative data processing. The results indicate that Croatia's subordination is most pronounced in the production segment of fashion items, and is also evident in the advertising and consumption segments, while it is partial in the distribution segment. The Croatian fashion scene is influenced by external and exogenous elements, namely the global fashion scene. Croatian designers are partly inspired by global fashion trends and mainly use endogenous sources in their creations. Through a quantitative research method, an online survey of a representative sample of 400 women between the ages of 20 and 65, the consumption of fashion items was examined from the perspective of potential and actual consumers. The results show a high proportion of consumers of fashion items, indicating that Croatia is not subordinated in the global fashion market in terms of consumption. Socio-economic, socio-demographic and geographic-socio cultural determinants of the level, frequency and structure of purchasing fashion items were examined. The results show that women in urban areas are more likely to purchase high fashion items than those in rural areas, and that the frequency of purchasing high fashion items is not related to education level. The most frequent occasion or type of retail establishment for purchasing fashion items is not related to socio-economic status. However, women of higher socio-economic status buy fashion items (excluding Croatian street brands) more frequently than women of lower socio-economic status. Furthermore, they buy these items primarily for their appeal, while women of lower socio-economic status buy these items because of discounts. moda proizvodnja distribucija oglašavanje konzumacija teorija svjetskih sustava kritička teorija fashion production distribution advertising consumption world-systems theory critical theory true false false Slovenski jezik Angleški jezik Doktorsko delo/naloga 2025-12-06 19:25:04 2025-12-06 19:25:05 2025-12-07 03:06:59 0000-00-00 00:00:00 2025 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 34086 12149$$zakljucno_delo.pdf 12149$$zakljucno_delo.pdf 1 9B868ADC778923A868FDA8BD6DE7E966 5275a91ece7041e8993e68e0837cfe508d60c01372f00a5b82d26babac196c51 e3b881a2-d2d0-11f0-94a7-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=14825 Fakulteta za uporabne družbene študije 0 0 0