20.500.12556/ReVIS-13314 Musicians, as an Important Building Block of Mediterranean Rural Tourism This paper looks into the significant role of musicians in improving rural tourism offerings. Rural tourism is one of the main pillars of economic development and cultural preservation as it is a tool that provides jobs, improves the local quality of life, and supports the renovation of historic sites. Through their creativity, musicians safeguard and spread intangible cultural heritage, such as traditional music and dance, which positively influences the financial performance of rural tourism entrepreneurs. Music festivals and events in the countryside are also a great source of rural tourism. They bring in substantial revenue and help form a favourable image of the destination. The events in less-favoured areas have attracted visitors by diversifying tourism offerings and encouraging regional development. Despite this, their success is contingent upon good planning and proper organisation. The study investigates the influences of factors such as state support, proactivity, job satisfaction, luck, and personality traits on the success and development of musicians in Mediterranean countries, specifically in Slovenia and Montenegro. It has been revealed that including cultural resources in tourism strategies makes rural areas more attractive and competitive. Musicians thus play a crucial role in rural tourism by offering unique cultural experiences that lead to the sustainable development of rural areas. musicians rural tourism Mediterranean region state support self-confidence true true false Angleški jezik Ni določen Delo ni kategorizirano 2026-03-14 09:45:53 2026-06-09 08:30:29 2026-06-10 03:15:03 0000-00-00 00:00:00 2025 0 0 9-29 no. 1 Vol. 18 2025 0000-00-00 Zaloznikova NiDoloceno NiDoloceno 0000-00-00 0000-00-00 2025-04-01 1855-3362 2232-6022 10.70908/2232-6022/18.9-29 18.9-29.pdf 18.9-29.pdf 1 A508188AAD196C5A96AF9EC99F03EA54 d7e9a43932c79e36ee0008216cd274659a4d1324e22f18d3b8f243450ba225be 3b1a7cba-1f82-11f1-acf8-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=15843 Euro-Mediterranean University 0 0 0