20.500.12556/ReVIS-13862 Krizno komuniciranje v domovih starejših občanov med pandemijo COVID-19: izzivi, prakse in sistemski odzivi Crisis Communication in Nursing Homes during the Covid-19 Pandemic: Challenges, Practices and Systemic Responses Magistrska naloga obravnava krizno komuniciranje v domovih starejših občanov (DSO) med pandemijo COVID-19, pri čemer se osredotoča na izzive, prakse in sistemske odzive, ki so vplivali na učinkovitost obveščanja in upravljanje odnosov z deležniki. V času zdravstvene krize so DSO predstavljali posebej ranljivo okolje, kjer je bila jasna, pravočasna in empatična komunikacija ključna za ohranjanje zaupanja med stanovalci, zaposlenimi, svojci in širšo javnostjo. Teoretični okvir temelji na sodobnih pristopih kriznega komuniciranja, vključno z modeli Coombsa, Benoita, Ulmerja in drugih, ki poudarjajo pomen pripravljenosti, transparentnosti, strateškega odzivanja ter upravljanja percepcij in čustev. Empirični del naloge analizira izkušnje slovenskih DSO na podlagi kvalitativnih in kvantitativnih podatkov, zbranih v okviru raziskave, ter preučuje vpliv zakonodajnih ukrepov, smernic in institucionalne podpore države na oblikovanje komunikacijskih praks. Raziskava identificira ključne izzive, kot so pomanjkanje usposobljenega kadra, neenotna strategija in omejen dostop do digitalnih kanalov, ter analizira, katere strategije so se izkazale kot učinkovite pri obvladovanju kriznih razmer. Na podlagi ugotovitev naloga predlaga izboljšave kriznega komuniciranja v DSO, ki lahko prispevajo k večji organizacijski odpornosti in pripravljenosti na prihodnje krizne situacije, hkrati pa pri-speva k boljšemu razumevanju pomena komunikacije kot ključnega orodja pri obvladovanju kriz v socialnovarstvenih ustanovah. This master's thesis examines crisis communication in nursing homes (NHs) during the COVID-19 pandemic, focusing on the challenges, practices, and systemic responses that in-fluenced the effectiveness of communication and the management of stakeholder relation-ships. During the health crisis, NHs represented a particularly vulnerable environment in which clear, timely, and empathetic communication was essential for maintaining trust among resi-dents, staff, family members, and the wider public. The theoretical framework is based on contemporary approaches to crisis communication, including models developed by Coombs, Benoit, Ulmer, and others, which emphasize the importance of preparedness, transparency, strategic response, and the management of perceptions and emotions. The empirical part of the thesis analyses the experiences of Slovenian NHs based on qualitative and quantitative data collected as part of the research and examines the impact of legislative measures, official guidelines, and institutional support provided by the state on the development of communica-tion practices. The research identifies key challenges, such as a lack of trained personnel, in-consistent communication strategies, and limited access to digital communication channels, and analyses which strategies proved effective in managing crisis situations. Based on the findings, the thesis proposes improvements to crisis communication in NHs that may contrib-ute to greater organisational resilience and preparedness for future crises. At the same time, the study contributes to a better understanding of communication as a key tool for managing crises in social care institutions. krizno komuniciranje domovi starejših občanov zaupanje negotovost sistemski odzivi komunikacijske strategije organizacijska odpornost crisis communication nursing homes trust uncertainty systemic responses communication strategies organizational resilience true false false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2026-05-20 19:24:33 2026-05-20 19:24:34 2026-05-21 03:07:14 0000-00-00 00:00:00 2026 0 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1970-01-01 34200 16977$$Stefancic_Zakljucen_tehn_pregled.pdf 16977$$Stefancic_Zakljucen_tehn_pregled.pdf 1 A885EA9E39BA312A0B119ADEAC02410D b44e159fcb5116cabc486eb5dbf6fd13d71677f4074b62f4b50d10338ff89d8f c5abb968-5470-11f1-8a5a-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=16794 Fakulteta za uporabne družbene študije 0 0 0