20.500.12556/ReVIS-4923 Analiza obnašanja potrošnikov pri nakupu zimskih pnevmatik diplomska naloga Diplomska naloga obravnava temo obnašanja potrošnikov. Obnašanje potrošnikov je proces, kjer potrošnik izbere, kupi, uporablja in zavrže izdelke ali storitve, s katerimi poskuša na najboljši način zadovoljiti svoje potrebe in želje. Pri tem nanj deluje vrsta različnih notranjih in zunanjih dejavnikov, ki vplivajo na njegovo odločitev. Raziskava obnašanja potrošnikov je narejena na primeru nakupa zimskih pnevmatik. Med ponudniki le-teh vlada močna konkurenca, zato je pomembno, da poznajo in razumejo obnašanje potrošnikov ter si s tem zagotovijo konkurenčno prednost. V empiričnem delu diplomske naloge so predstavljeni dejavniki, ki imajo največji vpliv na potrošnika pri nakupu zimskih pnevmatik, ter ostale ugotovitve in rezultati analize obnašanja potrošnikov pri nakupu zimskih pnevmatik. The thesis deals with with the topic on costumer behavior. The concept "costumer behavior" is a process where costumer chooses, buys, uses and rejects products or services, trying to satisfy his needs and desires in the best possible way. We have to take into consideration that there are several different internal and external factors affecting his decision. The study of costumer behavior has been made in the case of purchase of winter tires. Among the providers of these, there is a strong competition. So it is important to understand and be familiar with costumer's behavior to ensure the competitive advantage. The empirical part of the thesis presents factors with great impact on the consumer's purchase of winter tires and other findings and the results of the analysis on consumer behavior in purchasing winter tires. potrošnik obnašanje potrošnikov nakup dejavniki zimske pnevmatike costumer costumer behaviour purchase factors winter tires true true false [P. Lipar] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-08-21 10:20:25 2018-08-21 10:20:25 2024-06-12 15:03:52 0000-00-00 00:00:00 2015 0 Novo mesto 2015 Novo mesto Na ov.: Diplomska naloga univerzitetnega študijskega programa prve stopnje; 62 str., [3] f. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366(043.2) 2048351507 UN_Lipar_Peter_2015.pdf UN_Lipar_Peter_2015.pdf 1 8126B55502D3B4582B07A006BC4B8B65 7c35f7427f35ad93ba4cfd4cc9578da548b0e943afe1eacfe27511d246189caf 180bcfac-2898-11ef-9c9e-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=4543 Fakulteta za informacijske študije v Novem mestu 0 0 0