Upravljanje kickboxing dogodkov v Sloveniji
Amaterski šport je v primerjavi s profesionalnim v nezavidljivem položaju. Velika večina dela
je opravljenega na prostovoljni bazi, kadri so velikokrat manj strokovno izobraženi, imajo
časovne omejitve, ker so zaposleni drugje, kar pa se seveda pozna tudi pri trženju in
prepoznavnosti določene športne panoge, ne pa nujno tudi pri športnih dosežkih. Ta problem
se še izraziteje kaže pri medijsko manj izpostavljenih športih, med katerimi je tudi kickboxing.
Raziskava se ukvarja s problematiko kickboxinga in njegove krovne organizacije v Sloveniji,
Kickboxing zveze Slovenije. Poudarek je predvsem na predstavitvi kickboxinga na splošno,
Kickboxing zveze Slovenije, prepoznavnosti, načinu obveščanju, sami organizaciji in tehnični
izvedbi športnega dogodka.
Glavno raziskovalno vprašanje je: Kakšna je učinkovita organizacija športnega dogodka na
primeru kickboxinga? Poleg glavnega raziskovalnega vprašanja imamo še tri dodatna
vprašanja: Kolikšna je najprimernejša cena za vstopnico za ogled kickboxing dogodka? Kateri
so najpomembnejši kanali za obveščanje o takih dogodkih? Kako povečati prepoznavnost
kickboxinga in Kickboxing zveze Slovenije?
Glede na tematiko smo se odločili za kvantitativni pristop k raziskavi. Po preučitvi
razpoložljivih virov smo postavili šest hipotez, na katere smo dobili odgovore s pomočjo dveh
anketnih vprašalnikov. Prvi zajema 200 naključnih anketirancev s pomočjo spletnih anket,
drugi pa 200 anketirancev znotraj Kickboxing zveze Slovenije. Anketi se med seboj le delno
razlikujeta, se pa dopolnjujeta. Vsaka anketa ima po 11 vprašanj, saj smo želeli čim bolj
natančno odgovoriti na zastavljena vprašanja. Pri tem smo sledili načelu, da so vprašanja čim
jasnejša in nedvoumna ter da samo anketiranje anketirancem ne vzame preveč časa, da so lahko
pri izpolnjevanju anket maksimalno zbrani.
Amateur sport compared to professional sports, in an unfavorable position. The vast majority
of work is done on a voluntary basis, staff is often less professionally educated, they have
limited time because they are employed elsewhere, which of course, manifests as lack of
marketing and visibility of a particular sport, but does not necessarily have an impact on
sporting achievements. This problem is even evident in the sports less exposed in media, which
include kickboxing.
The study involved the issues of kickboxing and its official organization body in Slovenia, the
Kickboxing Association of Slovenia. The focus is primarily on presenting kickboxing in
general, Kickboxing Association of Slovenia, visibility, means of communication, the
organization and technical of an event.
The main research question was "Efficient organization of a sporting event in the case of
kickboxing." In addition to the main research questions, we have three additional questions:
what is the most appropriate price for a ticket to see a kickboxing event, which are the most
important channels for information about such events and how to increase visibility and of
kickboxing and the Kickboxing Association of Slovenia?
According to the theme, we opted for a quantitative approach to research. After examining the
available resources, we set up six hypotheses, which answer through two questionnaires. The
first covers 200 random respondents through online surveys, the other covers 200 respondents
within the Kickboxing Association of Slovenia. Questionnaires among themselves are only
slightly different, but complement each other. Each questionnaire has the 11 questions, because
we want to get as accurate answers to the questions as possible. To do so, we follow the
principle that the issues as clearly stated and unambiguous, and that the survey respondents
does not take too much time so the respondents are as focused on the responses as possible.
športni dogodki
organizacija
kickboxing
obveščanje
prepoznavnost
tehnična izvedba
diplomske naloge
true
true
[I. Vodopivec]
Nova Gorica
Slovenski jezik
Angleški jezik
Diplomsko delo/naloga
2021-07-29 10:08:59
2021-07-29 10:08:59
2021-07-30 03:14:47
2015
49 str., [3] str. pril.
005.7
4372475
RAZ_Vodopivec_Ivo_i2015.pdf
RAZ_Vodopivec_Ivo_i2015.pdf
Fakulteta za uporabne družbene študije