20.500.12556/ReVIS-8117 Prenova poslovanja v kriznih okoliščinah študija primera magistrska naloga V magistrskem delu smo se osredotočili na rast in razvoj podjetij v času pandemije Covid-19, ki predstavlja izziv za vsa podjetja in posameznike. V delu opisujemo življenjske cikle podjetja, metode rasti, metode in faze razvoja podjetja, različne oblike poslovanja podjetij, uporabo različnih informacijskih tehnologij, trenutne razmere in projekcije za naslednji dve leti. Naloga je nastala kot del raziskovalnega poročila na tržnem projektu Razvoj modela prenove poslovanja in izboljšanja poslovnih procesov, za podjetje, ki ga zaradi zagotovitve anonimnosti v tej nalogi poimenujemo HERO S.P. To je slovensko mikro podjetje, ki se ukvarja z izdelavo unikatnih in ekoloških ogrevalih teles na trdo biomaso. Ugotovili smo, da se podjetje trenutno nahaja v fazi upadanja rasti. Podjetje je na trgu aktivno že vse od leta 1994 in se je že večkrat znašlo v tej fazi ter se uspešno povrnilo v prejšnjo fazo zrele rasti. Razmere na trgu so sedaj drugačne, saj je pandemija Covid-19 nepredvidljiva. V delu smo ugotovili, da bo za obstoj podjetja pomembno, da se razvija in raste ter širi tudi svojo ponudbo. Podjetje bo svojo ponudbo razširilo najprej na domači, kasneje še na tuje trge, z dodajanjem storitve svetovanja in pomoči. Ciljna tuja trga bosta Italija in Avstrija, saj sta fizično blizu domačega trga. Za namene raziskave je uporabljen deskriptivni pristop, saj v samem delu opisujem strukturo sistem in njegovo delovanje. In this masters degree project I am focusing mainly on the growth and development of companies during the Covid-19 pandemic, that has been challenging for everyone. I will describe different life cycles of companies, growth and development phases and models, different business structures, usage of different information technologies. I will also describe the current situation and the projections for the next 2 years. The thesis was created as part of a research report for the commercial project "Development of a business renewal model and business processes improvement", for a company, which we call HERO S.P. in this thesis to ensure its anonymity. This is a Slovenian micro company that produces unique and eco-friendly heating bodies on hard biomass. The company is currently in the phase of decreasing growth. The company has existed in the market since 1994. It has gone through this phase several times already and has always managed to successfully return to the phase of mature growth. Situation is now different and unpredictable due to the pandemic. We have discovered that it is crucial for the company to grow and to expend its services if it wants to keep existing. The company will expand its offer first to domestic, and later to foreign markets, by adding consulting and assistance services. The target foreign markets will be Italy and Austria, as they are physically close to the domestic market. For the purposes of the research, a descriptive approach is used, as in the work itself I describe the structure of the system and its operation. podjetja poslovni modeli rast razvoj življenjski cikli magistrske naloge true true false [H. Rončević] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2021-08-13 10:08:45 2021-08-13 10:08:45 2024-06-12 16:58:43 0000-00-00 00:00:00 2021 0 Novo mesto 2021 Novo mesto 103 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 330 56494083 RAZ_Roncevic_Helena_i2021.pdf RAZ_Roncevic_Helena_i2021.pdf 1 A9E1EB716C496659A374DEC82C8ACB93 5714be0741584ecf794c926cbadb037583ee1d33586d4b952fd5557892d8f3a6 fc64635b-2898-11ef-9c9e-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=8520 Fakulteta za uporabne družbene študije 0 0 0