Search the repository

A+ | A- | | SLO | ENG

Abstract: Predmet diplomskega dela je razširitev poslovnega načrta 3-tedenske poletne šole Toronto Business Academy (v nadaljevanju TBA) z uvedbo strategije ambasadorjev blagovne znamke. TBA je projekt, ki pod sloganom »Učenje skozi prakso« združuje teoretično znanje s praktičnim ter v visoko konkurenčnem poslovnem okolju, tj. v Torontu v Kanadi, udeležencem omogoča neprecenljivo izkušnjo, ki je lahko pomembna prednost pri iskanju zaposlitve in začetku kariere. Izobraževalne vsebine so v programu združene v okviru predmeta Kultura mednarodnega poslovanja, ki je sestavljen iz petih modulov, ki zajemajo glavna področja poslovanja s kanadske in globalne perspektive: Globalno podjetništvo, Inovacije, Poslovno komuniciranje, Prodaja in marketing ter Globalne finance (tvegani kapital). Ker se je program izkazal kot zelo uspešen, ga bomo začeli širiti, in sicer najprej z vpeljavo strategije ambasadorjev blagovne znamke. Ambasadorji imajo promocijsko in rekrutacijsko vlogo, sama vpeljava strategije pa temelji na zasledovanju naslednjih ciljev: izbor primernih kandidatov za vlogo ambasadorja, načrtovanje njihovih promocijskih aktivnosti in spremljanje delovanja, na podlagi tega pridobivanje udeležencev za program iz različnih kulturnih okolij in z različnim predznanjem ter ustvarjanje prepoznavnosti in pozitivne podobe TBA v javnosti. Dolgoročna vizija TBA je postavitev sorodnega programa drugje po svetu, pri realizaciji te vizije pa bodo z nadaljnjim razvojem strategije vlogo igrali tudi ambasadorji blagovne znamke.
Found in: ključnih besedah
Keywords: Toronto Business Academy, poletna šola, mednarodno poslovanje, ambasadorji blagovne znamke
Published: 23.08.2017; Views: 3358; Downloads: 140
Fulltext (1,18 MB)

Found in: ključnih besedah
Keywords: family business, family business good, family business values, family enterprise culture
Published: 01.02.2018; Views: 1882; Downloads: 76

Abstract: Customer knowledge as an influence on service provider’s business processes during emergencies is an interesting and relevant research topic. The aim of this research was to identify possible emergency response process improvements based on existing learning processes, and possible future knowledge exchange improvements. I reached the predefined objective, i.e. to identify how customer knowledge influences providers’ business processes and consequently triggers social impact, by conducting extensive work on all five parts of the thesis. I confirmed that the customer-provider relation based on customer knowledge exists and appears in several different forms. Finally, I identified possible improvements of the research and possibilities for further research by applying the designed methodological framework network analysis on a broader geographical scale. A significant contribution of this thesis is the integration of three fields of management: business process management, knowledge management, and disaster management. The research focuses on identifying knowledge-based customer-provider relations by emphasizing customer knowledge as an influence on provider’s business processes and possible consequential social impact. By studying these relations, I went beyond the usual comfort zone of conventional formal organizations and employed a loosely coupled system which emerges as a flood response mechanism during flood events.
Found in: ključnih besedah
Keywords: business process management, knowledge management, disaster management, public safety, loosely coupled systems, customer knowledge, flood events
Published: 22.08.2018; Views: 2364; Downloads: 152
Fulltext (5,32 MB)