Digital licensing project success factors – croatia case studyAugust, Andrea (Avtor) Radujković, Mladen (Mentor) digitalizationproject management standardsuser adoptioninteroperabilityoperational roadmapThis thesis looks at what helps or hinders digitalization projects, with a focus on how project management and digitalization standards can work together to shape results. It suggests that bringing these standards together is needed to provide reliable and user-friendly digital services in the public sector. This implementation approach can help teams build skills in strategy, governance, and technology, which can ultimately lead to bolstered credibility and encourage wider use of digital services by citizens and entrepreneurs. The thesis looks at Croatia's digital evolution journey and compares it with international best practices as well as two top EU countries in digital licensing. It examines how countries use standards, infrastructure, and project delivery to meet economy's needs. By doing this, the thesis focuses on finding both similarities and differences, in goals, methods, and results, and collects lessons for policy, technology, and service delivery, such as the importance of clear laws, strong identity and data systems, flexible development, and regular feedback. A key part of understanding why some digital services work and why some are not, is to understand user experience. The thesis presents the feedback collected from everyday users, through online surveys and the structured interviews, focusing on the success factors that contribute to uptake of digital services. The thesis concludes by offering a practical roadmap for policymakers and delivery teams to implement and maintain successful digitalization licensing services project. By learning from digital leaders, the thesis aims to help policy leaders plan trusted and widely used services.A. August20262026-06-22 11:18:12Magistrsko delo/naloga14082sl