20.500.12556/ReVIS-10224 Potential integration of metaverse, non-fungible tokens and sentiment analysis in quantitative tourism economic analysis With the emergence of the metaverse, countries’ digital efforts to create tourism opportunities have given rise to the possibility of capitalising on digital content which, along with physical tourism experiences, can generate further income and enhance a country’s reputation. Non-fungible tokens (NFTs), a unique application of blockchain technology, offer an enabling technology in several sectors, including tourism. Therefore, this study aims to explore the official tourism websites of Croatia and Slovenia and analyse current NFT applications in tourism economics. The methodology focuses explicitly on sentiment analysis, blockchain and machine learning. The paper introduces various applications currently in place, including Slovenia’s “I Feel Nft” project. The research shows that the main benefits of using NFT and sentiment analysis in the tourism economy are the promotion and presentation of major tourist destinations, exhibitions, works of art, and companies’ products in tokens, digital content and souvenirs. The adoption of sentiment analysis and NFTs in the tourism economy is still open to proposals for implementing public quantitative data metrics. Therefore, the scientific contribution of this research is essential in terms of operational recommendations and defining metrics for measuring the effectiveness of those methodologies and their applications in the tourism economy. On top of that, the practical contribution lies in monitoring the influx of tourists, and highlighting their increase over time and the significance of new technology in time series tourism research. turistične spletne strani nezamenljivi žetoni analiza uporabe ekonomika turizma true false false Angleški jezik Slovenski jezik Neznano 2024-01-04 06:45:08 2024-01-04 06:45:10 2024-06-12 20:50:35 0000-00-00 00:00:00 2023 0 0 Nasl. z nasl. zaslona; Opis vira z dne 3. 1. 2024; Ostale avtorice: Violeta Šugar, Tea Baldigara, Raffaella Folgieri; str. 1-18 iss. 1, article no. 15 Vol. 17 Dec. 2023 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.487+336.74:004.7 1911-8074 179288835 10.3390/jrfm17010015 https://www.mdpi.com/1911-8074/17/1/15 1 https://revis.openscience.si/Dokument.php?lang=slv&id=11571 RAZ_Gricar_Sergej_i2023.pdf RAZ_Gricar_Sergej_i2023.pdf 1 F77B7EBE111810E48A586ACC1080F532 b733ee8a2062ee8f83a66ce25150f9a3c123bbfb20dc8dfc320c8eeab1dc77c7 8fc10de9-2899-11ef-9c9e-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=11572 Univerza v Novem mestu - Fakulteta za poslovne in upravne vede 0 0 0