20.500.12556/ReVIS-8038 PSG (psiho-socialni genom), sončno znamenje natalnega horoskopa kot podlaga za promocijo v virtualnih omrežjih doktorska disertacija Ciljani promocijski ukrepi na socialnih, družbenih omrežjih so utemeljeni na napovedovanju odziva posameznikov na produkte. Približke odzivov posameznikov na produkte lahko promotor napove na primer tako, da produkte opiše z značilnimi lastnostmi in opise pošilja posameznikom, ki so prisotni na družbenih omrežjih, posameznika spodbuja k akciji in opazuje njegovo odzivnost in na osnovi odziva sklepa o nagnjenosti posameznika do produkta. Lastnosti produkta, ki izpolnjujejo pričakovanje posameznika, ustvarijo pogoje, da se posameznik odloči za produkt. Posameznike razvrščamo v značilne skupine na podlagi podobnega vedenja ali lastnosti, kjer za opise produktov uporabimo opise vedenja posameznikov, opisanih z značilnimi atributi posameznikov, razvrščenih v dvanajst značilnih skupin sončnoznamenjske paradigme, ciklične vrste, v kateri so posamezniki razvrščeni po datumih rojstva. Posamezniki v značilni skupini izvajajo karakterističen dialog na podlagi uporabe idiolekta, značilnega za skupine. Promotor v dialogu oblikuje semantično informacijo o produktu, jo posreduje posamezniku. Produkti in posamezniki so objekti in so ontološko urejeni. Atributi so komponente ekspresivnosti idiolekta. Frazne komponente, komponente ekspresivnosti smo v doktorski disertaciji uporabili za dialog na družbenih omrežjih in opazovali nagnjenost posameznika do produkta. Posameznika, pripadnega značilni skupini, lahko opišemo tudi z demografskim, geografskim, s sociografskim in psihografskim faktorjem, ki so nominalne spremenljivke, s katerimi lahko opišemo tako lastnosti kot tudi vedenje posameznika do produkta. Promotor podatke o posamezniku uporabi za analiziranje odzivnosti posameznika na produkt in oceni nagnjenost posameznika do produkta. Preverjali smo, s kolikšno verjetnostjo uporaba atributov značilnih skupin sončnoznamenjske paradigme učinkuje na izid nagnjenosti posameznika do produkta. Zanimalo nas je, ali informacija o produktu, podana z značilnimi atributi, proizvede tak odnos, da se vzpostavi med objektoma nagnjenost, po kateri se posameznik odziva na opis produkta skladno s pričakovanim vedenjem. Targeted promotional measures in social networks are based on predicting individuals’ response to products. Approximations of responses could be predicted by the promoter, for example by describing products with distinctive characteristics, and than send these descriptions to individuals that are connected in social networks. With such an approach, individuals are called to action, while the promoter observes individual’s responses, based on which the promoter makes conclusions about individual’s propensity towards a product. Product’s characteristics, which meets individual’s expectations create conditions based on which individuals decide for its purchase. Individuals are classified into characteristic groups based on similar characteristics or behavior, where description of products are made on the basis of individuals’ behavior, described with typical attributes of individuals and further classified into twelve specific groups of the cyclical sun sign paradigm, in which individuals are grouped according to their date of birth. Individuals in these typical groups carrie out a characteristic dialogue based on the use of idiolect, typical for the specific group. Within the dialoge, semantic information about the product is designed by the promoter, who forwards it to specific individuals. Products and individuals are ontologically edited, while attributes are components of idiolect’s expressiveness. In the present doctoral dissertation phrase components and expressiveness’ components were used for dialogue in social networks in order to observe individuals’ tendency to the product. A typical individual from a specific group can be described with demographic, geographic, psychographic and sociographic factors, being nominal variables to describe characteristics, as well as behavior of individuals to the product. Information about individuals are used for analyzing individuals’ responses to a product and for assessing individuals’ propensity to a product. We examined the likelihood of the use of attributes of specific groups from the sun sign paradigm could effect the outcome of individual’s tendency towards a product. In addition, we analysed whether product’s information given with typical attributes, produces a relationship which could be established between subjects’ tendency, according to which an individual responds to product’s description in accordance with an expected behavior. idiosinkratične skupine družbena omrežja sončno znamenje idiolekt ontologija ciljni marketing semantika disertacije true true false [E. Prijon] Slovenski jezik Angleški jezik Doktorsko delo/naloga 2021-07-28 14:31:41 2021-07-28 14:31:41 2024-06-12 16:58:13 0000-00-00 00:00:00 2017 0 Nova Gorica 2017 Nova Gorica 277 str., [32] str. pril. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 4851963 RAZ_Prijon_Egon_i2017.pdf RAZ_Prijon_Egon_i2017.pdf 1 290AE37C5020E399A900A21C5AAC74FB d9fe8d6084612f6fc158ed2bb63e059fb7586a82e7cf093789e60c12d9dd61cb f757fe18-2898-11ef-9c9e-001a4af901a5 https://revis.openscience.si/Dokument.php?lang=slv&id=8443 Fakulteta za uporabne družbene študije 0 0 0