1. Razširitev poslovnega načrta Toronto Business Academy z vpeljavo ambasadorjev blagovne znamkeJuš Dobnikar, 2017 Abstract: Predmet diplomskega dela je razširitev poslovnega načrta 3-tedenske poletne šole Toronto Business Academy (v nadaljevanju TBA) z uvedbo strategije ambasadorjev blagovne znamke. TBA je projekt, ki pod sloganom »Učenje skozi prakso« združuje teoretično znanje s praktičnim ter v visoko konkurenčnem poslovnem okolju, tj. v Torontu v Kanadi, udeležencem omogoča neprecenljivo izkušnjo, ki je lahko pomembna prednost pri iskanju zaposlitve in začetku kariere. Izobraževalne vsebine so v programu združene v okviru predmeta Kultura mednarodnega poslovanja, ki je sestavljen iz petih modulov, ki zajemajo glavna področja poslovanja s kanadske in globalne perspektive: Globalno podjetništvo, Inovacije, Poslovno komuniciranje, Prodaja in marketing ter Globalne finance (tvegani kapital). Ker se je program izkazal kot zelo uspešen, ga bomo začeli širiti, in sicer najprej z vpeljavo strategije ambasadorjev blagovne znamke. Ambasadorji imajo promocijsko in rekrutacijsko vlogo, sama vpeljava strategije pa temelji na zasledovanju naslednjih ciljev: izbor primernih kandidatov za vlogo ambasadorja, načrtovanje njihovih promocijskih aktivnosti in spremljanje delovanja, na podlagi tega pridobivanje udeležencev za program iz različnih kulturnih okolij in z različnim predznanjem ter ustvarjanje prepoznavnosti in pozitivne podobe TBA v javnosti. Dolgoročna vizija TBA je postavitev sorodnega programa drugje po svetu, pri realizaciji te vizije pa bodo z nadaljnjim razvojem strategije vlogo igrali tudi ambasadorji blagovne znamke.
Found in: ključnih besedah
Keywords: Toronto Business Academy, poletna šola, mednarodno poslovanje, ambasadorji blagovne znamke
Published: 23.08.2017; Views: 3363; Downloads: 140
 Fulltext (1,18 MB) |
2. |
3. |
4. |
5. Future knowledge and process pattern recognition in weakly defined organizational formationsJernej Agrež, 2016 Abstract: Customer knowledge as an influence on service provider’s business processes during emergencies is an interesting and relevant research topic. The aim of this research was to identify possible emergency response process improvements based on existing learning processes, and possible future knowledge exchange improvements.
I reached the predefined objective, i.e. to identify how customer knowledge influences providers’ business processes and consequently triggers social impact, by conducting extensive work on all five parts of the thesis. I confirmed that the customer-provider relation based on customer knowledge exists and appears in several different forms. Finally, I identified possible improvements of the research and possibilities for further research by applying the designed methodological framework network analysis on a broader geographical scale.
A significant contribution of this thesis is the integration of three fields of management: business process management, knowledge management, and disaster management. The research focuses on identifying knowledge-based customer-provider relations by emphasizing customer knowledge as an influence on provider’s business processes and possible consequential social impact. By studying these relations, I went beyond the usual comfort zone of conventional formal organizations and employed a loosely coupled system which emerges as a flood response mechanism during flood events.
Found in: ključnih besedah
Keywords: business process management, knowledge management, disaster management, public safety, loosely coupled systems, customer knowledge, flood events
Published: 22.08.2018; Views: 2366; Downloads: 152
Fulltext (5,32 MB) |
6. Business Plan For The Growth of a Company - EDVRD Education ABBarbara Podobnik, 2020 Abstract: The paper includes a presentation and growth strategy for EdVRd Education AB whose aim is to grow and expand globally. By using specific methods and tools, I prepared a plan to ensure the desired growth of the company and I also researched through an online survey with key customers.
The paper aims to use specific tools to explore the company’s growth potential and whether there is a need for the product in the market. Furthermore, I also determined the most suitable pricing and development strategy for the company.
Since the paper concluded that the company has prerequisites to grow, it will be used during the growth as well as a tool to attract potential investors.
Found in: ključnih besedah
Keywords: business growth, business plan, education, technology, soft skills
Published: 23.04.2021; Views: 1295; Downloads: 6
Fulltext (1,89 MB) |
7. |
8. |
9. International bargains and salesPınar Şahin, 2022 Abstract: One of the most essential necessities of trade is trust. Confidence can only be possible with certainty, which can only be achieved in trade if the rules of the law will be applied are certain. The need for certainty has encouraged humans to create uniform rules over the years.Therefore, the main purpose of this study is to analyse the main needs of trade. Because the trade needs are numerous and various, the most essential need which should be elaborated in depth is trust. It is worth mentioning that the confidence can be achieved only by certainty, and if the rules and law are applied with precision. Therefore, the need for certanity has encouraged people to create uniform rules and laws over the years.As another objective is to examinate in detail the Contracts for the International Sale of Goods which is regulated by the United Nations Convention, and which clarifies the right of sale. A thorough analysis is made to the unification of the law, because all legal systems are unified in a one frame. Having into account that the decision-making process is a process which significantly affects the sale of goods, we will try to analyze what happens if domestic law is replaced by international perspectives and if CISG is taken more into consideration. But, it appears that it is fully ignored, even it is considered the one of the most applied treaties in the world, and most importantly offers solutions to the parties. In this research was adressed carefully the poblem statement, and also are set five objevtives. As work methodology is used the descriptive method with analytical and comparative approaches. It is worth mentioning that the primary and secondary sources are used in this paper. Three research questions were raised and two hypothesis was posed, wich correspodent with the objectives of the study. In the end, we have completed the topic by drawing some satisfactory conclusions and recommendations.
Found in: ključnih besedah
Keywords: international law, purchase and sale contract, foreign business, international private and procedural Law
Published: 11.11.2022; Views: 579; Downloads: 41
Fulltext (449,83 KB) |
