| Naslov: | Revitalization of the Slovenian herbal market? |
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| Avtorji: | Krsnik, Sabina (Avtor)
Erjavec, Karmen (Avtor) |
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| Jezik: | Angleški jezik |
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| Vrsta gradiva: | Neznano |
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| Tipologija: | 1.01 - Izvirni znanstveni članek |
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| Organizacija: | UNM FZV - Univerza v Novem mestu - Fakulteta za zdravstvene vede |
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| Opis: | Purpose – The study aims to identify the needs, barriers, and measures relevant for the revitalization of the herbal market in Slovenia. Design/Methodology/Approach – A mixed-methods approach was used in the study, with a quantitative online survey of Slovenian herbalists (N = 217) and in-depth interviews conducted with key Slovenian stakeholders in the field of herbalism (N = 18). Findings and Implications – Most Slovenian herbalists grow herbs as a hobby or as a supplementary farm activity; they have little land for growing herbs and thus also generate a low income. Most of them sell their products directly to consumers, with only one tenth selling herbs to retailers. As many as three quarters of the respondents are not a part of any organization which, along with lower prices, is the main barrier to a market revitalization. The in-depth interviews revealed a lack of interest in collaboration among herbalists because they find the existing situation to be sufficient to a certain extent, as demand is greater than their supply. The results show no evidence of an herbal market as it existed before Slovenia’s independence. Limitations – Since there is no census of Slovenian herbalists, the sample is not representative. Originality – There is a lack of understanding of the barriers to and measures for revitalizing the herbal market, especially in developed countries whose market was well developed decades ago, such as Slovenia. |
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| Ključne besede: | herbs, market, Slovenia, barriers |
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| Leto izida: | 2021 |
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| UDK: | 635.7(497.4) |
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| ISSN pri članku: | 0353-4790 |
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| COBISS_ID: | 179928067  |
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| Število ogledov: | 335 |
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| Število prenosov: | 25 |
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| Datoteke: |  https://hrcak.srce.hr/en/clanak/452135
 RAZ_Krsnik_Sabina_i2021.pdf (288,78 KB)
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| | | Nadgradivo: | Tržište
Cromar, Hrvatska zajednica udruga za marketing
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| | | Financer: | ARRS - Agencija za raziskovalno dejavnost Republike Slovenije (ARRS) |
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| Program financiranja: | Ciljni raziskovalni programi |
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| Številka projekta: | V4-2207 |
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| Naslov projekta: | Možnosti razvoja zeliščarstva v Sloveniji |
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| Akronim projekta: | |
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| ID projekta: | info:eu-repo/grantAgreement/ARRS/Ciljni%20raziskovalni%20programi/V4-2207 |
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| | | Metapodatki: |     |
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| | | | Skupna ocena: | (0 glasov) |
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| Vaša ocena: | Ocenjevanje je dovoljeno samo prijavljenim uporabnikom. |
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