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Title:Social marketing in creating competitive advantage of companies in the Republic of Serbia
Authors:Grubor, Aleksandar (Author)
Salai, Suzana (Author)
Kovač-Žnideršić, Ružica (Author)
Marić, Dražen (Author)
Language:English
Work type:Not categorized
Tipology:1.01 - Original Scientific Article
Organization:GeaCol - GEA College - Faculty of Entrepreneurship
Keywords:corporate social responsibility, social marketing, image, consumer, competition
COBISS_ID:513637250 Link is opened in a new window
UDC:33:005
ISSN on article:1855-931X
OceCobissID:252264704 Link is opened in a new window
Note:Opis vira z dne 31. 8. 2017; Nasl. z nasl. zaslona;
Views:2459
Downloads:81
Files:URL http://www.absrc.org/wp-content/uploads/2015/09/ABSRJ_2014_Vol5_No1.pdf
 
Journal:Advances in business related scientific research journal
GEA College
 
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Licenca:Priznanje avtorstva-Brez predelav Novo okno
  
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