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Title:
Social marketing in creating competitive advantage of companies in the Republic of Serbia
Authors:
Grubor, Aleksandar
(Author)
Salai, Suzana
(Author)
Kovač-Žnideršić, Ružica
(Author)
Marić, Dražen
(Author)
Language:
English
Work type:
Not categorized
Tipology:
1.01 - Original Scientific Article
Organization:
GeaCol - GEA College - Faculty of Entrepreneurship
Keywords:
corporate social responsibility
,
social marketing
,
image
,
consumer
,
competition
COBISS_ID:
513637250
UDC:
33:005
ISSN on article:
1855-931X
OceCobissID:
252264704
Note:
Opis vira z dne 31. 8. 2017; Nasl. z nasl. zaslona;
Views:
2459
Downloads:
81
Files:
http://www.absrc.org/wp-content/uploads/2015/09/ABSRJ_2014_Vol5_No1.pdf
Journal:
Advances in business related scientific research journal
GEA College
Metadata:
Licenca:
Priznanje avtorstva-Brez predelav
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