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Title:Vpliv družbenih omrežij na samopromocijo mikro podjetij : magistrska naloga
Authors:ID Legan, Anja (Author)
ID Tomšič, Matevž (Mentor) More about this mentor... New window
Files:.pdf RAZ_Legan_Anja_i2024.pdf (1,73 MB)
MD5: 86F3CCAFFD61A4DDB61715D995B633FB
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FIŠ - Faculty of Information Studies in Novo mesto
Abstract:Od uvedbe interneta so se tržne strategije precej spremenile. Podjetja ne uporabljajo več le tradicionalnih načinov oglaševanja svojih izdelkov ali storitev, temveč se usmerjajo h kombinaciji tradicionalnih in digitalnih strategij. Zaradi tega razloga uporaba družbenih omrežij za samopromocijo predstavlja optimalno strategijo za razvoj in doseganje ciljev mnogih podjetij. Učinkovita oblika samopromocije so lahko tudi strateška sodelovanja in partnerstva. Če se posamezniki ali podjetja povežejo z vplivneži, lahko podjetja s povezovanjem pridobijo na prepoznavnosti in verodostojnosti podjetja oziroma blagovne znamke. V magistrskem delu smo z izsledki intervjuja pridobili informacije o izzivih, prednostih in izkušnjah podjetij, ki svojo samopromocijo izvajajo na družbenih omrežjih, s pomočjo rezultatov ankete pa smo dobili vpogled v izkušnje uporabnikov, ki na družbenih omrežjih spremljajo različna podjetja.
Keywords:družbena omrežja, samopromocija, trženje, mikro podjetja, vplivneži
Place of publishing:Novo mesto
Place of performance:Novo mesto
Publisher:[A. Legan]
Year of publishing:2024
Year of performance:2024
Number of pages:XV, 112 str.
PID:20.500.12556/ReVIS-10522 New window
COBISS.SI-ID:195624195 New window
UDC:339.138:316.472.4(043.2)
Note:Na ov.: Magistrska naloga : študijskega programa druge stopnje;
Publication date in ReVIS:16.05.2024
Views:484
Downloads:23
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:16.05.2024

Secondary language

Language:English
Abstract:With the beginning of the Internet, marketing strategies have changed considerably. Companies are no longer using only traditional ways of advertising their products or services, but are moving towards a combination of traditional and digital strategies. For this reason, the use of social networks for self-promotion represents the optimal strategy for the development and achievement of the goals of many companies. Strategic collaborations and partnerships can also be an effective form of self-promotion. If individuals or companies connect with influencers, they can increase the visibility and credibility of their company or brand. In the master's thesis, we got information from the interview results about the challenges, advantages and experiences of companies that carry out their self-promotion on social networks, and with the help of the survey results, we gained insight into the experiences of users who follow different companies on social networks.
Keywords:social networks, self-promotion, marketing, micro-businesses, influencers


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