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Title:Načrtovanje rasti podjetja Mesarstvo Oblak d. o. o.
Authors:ID Oblak, Nace (Author)
ID Vadnjal, Mateja (Mentor) More about this mentor... New window
Files:.pdf 100$$Diplomskoi_delo_-_Nace_Oblak.pdf (1,44 MB)
MD5: 6BD7AF6A546697A0BBCA373DA4B7F429
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:GeaCol - GEA College - Faculty of Entrepreneurship
Abstract:Diplomsko delo opisuje delovanje družinskega podjetja mesnopredelovalne industrije Mesarstvo Oblak d.o.o., ustanovljenega leta 1985 v Žireh. V njem je opisano zlasti poslovanje podjetja po prevzemu Janeza Oblaka ml., ki je podjetje popeljal iz obrtniške dejavnosti v dobro rastoče podjetje. Podjetje se ukvarja s proizvodnjo in prodajo svežega mesa in mesnih izdelkov. Z načrtovanjem rasti in generično rastjo si obetajo rast in širjenje na območju celotne Slovenije ter tudi na tujih trgih. Prav tako imajo dobre možnosti rasti zaradi diverzifikacije novega izdelka v letu 2016. Podjetje vsa leta beleži rast – ne glede na gospodarske razmere. Občutno rast beleži vse od leta 2010, vrhunec pa v tekočem letu 2015 z 9.000.000 EUR prihodka. Poslovanje podjetja je usmerjeno v oskrbo javnih zavodov in ustanov, trgovskih verig, fizičnih oseb ter grosističnih podjetij. Finančne analize in računovodske projekcije potrjujejo uspešnost generične rasti podjetja. Konkurenčna moč je v mesnopredelovalni panogi zelo velika, saj so vanjo vključena majhna in velika podjetja s to dejavnostjo. Z analizo podjetje dokazuje, da posluje zelo uspešno in da lahko rast pričakuje tudi v prihodnosti. V štirih letih se je namreč prebilo med štiri najmočnejša podjetja v panogi.
Keywords:meso, mesni izdelki, generična rast, družinsko podjetje, uspešna nadaljnja rast
Place of publishing:Ljubljana
Publisher:[N. Oblak]
Year of publishing:2017
PID:20.500.12556/ReVIS-1590 New window
COBISS.SI-ID:513588866 New window
UDC:005(043.3)
Publication date in ReVIS:11.08.2017
Views:5292
Downloads:181
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Secondary language

Language:English
Abstract:The thesis discusses a family business Mesarstvo Oblak d.o.o., which is operating in the meat processing industry and was founded in 1985 in Žiri. The company's description covers the business operations after Janez Oblak Jr. took over. Janez Oblak Jr. took the business from craftwork to a fast growing company, which is now engaged in the production and marketing of fresh meat and meat products. By planning future growth and with a generic growth they expect future expansion throughout Slovenia and other foreign markets. They also have a good chance for growing by diversifying the new product in the year 2016. The company has over the years continued to grow regardless of economic conditions. A substantial growth has been visible since 2010; so far the peak of growth has been reached in 2014 with € 8.758.591€ in revenues. The company's business is focused on the supply of public institutions and facilities, supermarket chains, retail and wholesale businesses. Financial analysis and projections of financial performance confirm the company’s generic growth. There is a sharp competition in the meat processing industry because of many small as well as big companies involved in this activity. The analysis in the industry indicates that the company operates very successfully and can in the future expect growth especially since in the last four years it has become one of the four strongest companies in the industry.
Keywords:meat, meat products, generic growth, family business, successful further growth


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