| Title: | A solution for destination promotion of Maldives tourism in East and Mediterranean Europe |
|---|
| Authors: | Nuzuha, Aishath (Author)
Raspor, Andrej (Mentor) More about this co-author...  |
|---|
| Language: | English |
|---|
| Work type: | Bachelor thesis/paper |
|---|
| Tipology: | 2.11 - Undergraduate Thesis |
|---|
| Organization: | FUDS - School of advanced social studies |
|---|
| Abstract: | Maldives is well known for its pristine natural beauty and the archipelago formation of its geographical dispersion. These attractions are the main sources for tourists visiting the country, making tourism industry the largest sector of the country’s economy. The Maldives gives a strong emphasis on marketing and promoting the destination around the world, maintaining the brand visibility and strength all throughout. The main objective of this thesis is to evaluate the effectiveness of starting a Maldives destination marketing business in East and Mediterranean Europe. The effectiveness is evaluated using Osterwalder and Pigneur's Business Model Canvas as a theoretical framework to guide the research using qualitative research methods. The study uses descriptive analysis of publicly available secondary data, available from websites of stakeholders. Based on the knowledge gained from the secondary data, key findings are identified and grouped into the 9 elements of the Business Model Canvas. The results highlights the need for destination marketing of Maldives tourism in East and Meditteranean Europe, how much the resorts and hotels are willing to invest to market in this region if they have any PR/ agent connection with the countries within the region. Furthermore, the findings posit the demand and capability of travel and tourism in East and Mediterranean Europe, how much people are willing to spend on vacation, how much people know about the Maldives, the types of holidays they like. The research study also observed the need for exploring the context of this research further through a business plan with financial projections in order to identify deeper insights on whether starting this potential business can be profitable or not. |
|---|
| Year of publishing: | 2021 |
|---|
| Publisher: | [A. Nuzuha] |
|---|
| Source: | Ljubljana |
|---|
| COBISS_ID: | 80214019 |
|---|
| UDC: | 338.48 |
|---|
| Note: | Besedilo v angl.;
Študijski program Uporabne družbene študije;
|
|---|
| Views: | 538 |
|---|
| Downloads: | 46 |
|---|
| Files: |  RAZ_Nuzuha_Aishath_i2021.pdf (718,71 KB)
|
|---|
| | | Metadata: |     |
|---|
| | | | Average score: | (0 votes) |
|---|
| Your score: | Voting is allowed only for logged in users. |
|---|
Hover the mouse pointer over a document title to show the abstract or click
on the title to get all document metadata. |