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Title:Uporaba družbenih omrežij za širjenje prepoznavnosti mladih podjetnikov : diplomska naloga
Authors:ID Mikolič, Matej (Author)
ID Tomšič, Matevž (Mentor) More about this mentor... New window
Files:.pdf VS_2020_Matej_Mikolic.pdf (1,08 MB)
MD5: 52244B2DD34D0A2E8DA50F93326EF975
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FIŠ - Faculty of Information Studies in Novo mesto
Abstract:Podjetništva ni brez trženja; elektronskega trženja in družbenih omrežij ni brez razmaha digitalne tehnologije. Diplomska naloga preučuje uporabo družbenih omrežij med podjetniki z namenom ugotavljanja, katera družbena omrežja so med njimi najbolj popularna. Na osnovi šestih podjetij je bilo ugotovljeno, da je najpogosteje uporabljeno družbeno omrežje Facebook, sledi pa mu Instagram, kar velja tako za starejša kot mlajša podjetja. Podjetja so jih začela uporabljati, ker so zaznala njihove koristi, tj. razsežnost, cenovna ugodnost, možnost obdržati stik s konkurenco. Slednje pomeni, da jih je k temu v veliki meri prisilil trg in spremenjene tržne razmere. Kljub vsemu pa je med podjetji zaznati pomanjkljivo razumevanje teoretičnih trženjskih konceptov, zaradi česar podjetja objave na družbenih omrežjih naslavljajo splošno na celotno populacijo namesto ločeno po ciljnih skupinah.
Keywords:podjetništvo, digitalizacija, elektronsko trženje, družbena omrežja, Facebook, Instagram
Place of publishing:Novo mesto
Place of performance:Novo mesto
Publisher:[M. Mikolič]
Year of publishing:2020
Year of performance:2020
Number of pages:XIII, 87 str.
PID:20.500.12556/ReVIS-6348 New window
COBISS.SI-ID:2048637715 New window
UDC:316.472.4:658-053.81(043.2)
Note:Na ov.: Diplomska naloga : visokošolskega strokovnega študijskega programa prve stopnje;
Publication date in ReVIS:10.02.2020
Views:8079
Downloads:213
Metadata:XML DC-XML DC-RDF
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MIKOLIČ, Matej, 2020, Uporaba družbenih omrežij za širjenje prepoznavnosti mladih podjetnikov : diplomska naloga [online]. Bachelor’s thesis. Novo mesto : M. Mikolič. [Accessed 2 April 2025]. Retrieved from: https://revis.openscience.si/IzpisGradiva.php?lang=eng&id=6348
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:10.02.2020

Secondary language

Language:English
Abstract:There is no entrepreneurship without marketing and there is no electronic marketing and social networks without digital technology. The diploma examines social networks usage among entrepreneurs in order to determine which social networks are the most popular among them. Studying six companies revealed that Facebook is the most commonly used followed by Instagram which holds for both, younger and older, companies. The companies introduced social networks into their business due to the perceived benefits, i.e. their reach, financial affordability, ability to stay competitive. The latter indicates that they have been largely driven by the market as well as changing market conditions. Nevertheless, the companies have shown a lack of understanding of theoretical marketing concepts meaning that their posts in social networks are rather general than directed to specific target groups.
Keywords:entrepreneurship, digitalisation, electronic marketing, social networks, Facebook, Instagram


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