Repository of colleges and higher education institutions

Show document
A+ | A- | Help | SLO | ENG

Title:Vpliv družbenih medijev na proces odločanja potrošnika : diplomska naloga
Authors:ID Bertole, Denis (Author)
ID Rojko, Katarina (Mentor) More about this mentor... New window
Files:.pdf VS_2021_Denis_Bertole.pdf (956,84 KB)
MD5: 955E280BCABFBB0DDCADE0F206767A85
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FIŠ - Faculty of Information Studies in Novo mesto
Abstract:V diplomski nalogi predstavim, na katere ravni in katere faze odločanja kupca najbolj vplivajo družbena omrežja Facebook, Instagram in YouTube. V nalogi sem ugotovil, da omrežja najbolj vplivajo na raven omejenega reševanja problemov ter na fazi prepoznave potrebe in raziskovanja pred nakupom. Ugotovil sem tudi, da je vpliv družbenih omrežji na proces odločanja kupca odvisen od vrednosti nakupa, in da med raziskovanimi omrežji na proces odločanja kupca najbolj vpliva Facebook. Raziskava je pokazala, da omrežja bolj vplivajo na ženske in nižje izobražene potrošnike, na mlajšo populacijo pa ne. Prav tako pa sem nepričakovano ugotovil, da družbena omrežja ne vplivajo najbolj na nakupe nižje vrednosti.
Keywords:proces odločanja, faze odločanja, ravni odločanja, družbena omrežja, vpliv družbenih omrežij na potrošnika
Place of publishing:Novo mesto
Place of performance:Novo mesto
Publisher:[D. Bertole]
Year of publishing:2021
Year of performance:2021
Number of pages:XIII, 64 str.
PID:20.500.12556/ReVIS-8533 New window
COBISS.SI-ID:87755011 New window
UDC:005.53:077.5:366
Note:Na ov.: Diplomska naloga : visokošolskega strokovnega študijskega programa prve stopnje;
Publication date in ReVIS:03.12.2021
Views:2560
Downloads:146
Metadata:XML DC-XML DC-RDF
:
BERTOLE, Denis, 2021, Vpliv družbenih medijev na proces odločanja potrošnika : diplomska naloga [online]. Bachelor’s thesis. Novo mesto : D. Bertole. [Accessed 12 May 2025]. Retrieved from: https://revis.openscience.si/IzpisGradiva.php?lang=eng&id=8533
Copy citation
  
Share:Bookmark and Share


Searching for similar works...Please wait....
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Abstract:In my diploma thesis I present which leves and which stages of buyer decision process are most impacted by Facebook, Instagram and Youtube. The results showed that social networks have the greatest impact on limited level of decision making process and most impacted are problem recognition stage and information search stage. Research showed that the value of purchase is important and that from researched networks Facebook has the most impact on it's users. Results also showed that social media has bigger impact on women and those with lower education but not on the younger people. Social media does not impact the lower value purchases the most, which I anticipated wrong.
Keywords:consumer, buyer decision process, levels of decision process, stages of decision process, social media, impact of social media on consumer


Back