| Title: | Revitalization of the Slovenian herbal market? |
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| Authors: | Krsnik, Sabina (Author)
Erjavec, Karmen (Author) |
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| Language: | English |
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| Work type: | Unknown |
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| Tipology: | 1.01 - Original Scientific Article |
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| Organization: | UNM FZV - University of Novo mesto - Faculty of Health Sciences |
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| Abstract: | Purpose – The study aims to identify the needs, barriers, and measures relevant for the revitalization of the herbal market in Slovenia. Design/Methodology/Approach – A mixed-methods approach was used in the study, with a quantitative online survey of Slovenian herbalists (N = 217) and in-depth interviews conducted with key Slovenian stakeholders in the field of herbalism (N = 18). Findings and Implications – Most Slovenian herbalists grow herbs as a hobby or as a supplementary farm activity; they have little land for growing herbs and thus also generate a low income. Most of them sell their products directly to consumers, with only one tenth selling herbs to retailers. As many as three quarters of the respondents are not a part of any organization which, along with lower prices, is the main barrier to a market revitalization. The in-depth interviews revealed a lack of interest in collaboration among herbalists because they find the existing situation to be sufficient to a certain extent, as demand is greater than their supply. The results show no evidence of an herbal market as it existed before Slovenia’s independence. Limitations – Since there is no census of Slovenian herbalists, the sample is not representative. Originality – There is a lack of understanding of the barriers to and measures for revitalizing the herbal market, especially in developed countries whose market was well developed decades ago, such as Slovenia. |
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| Keywords: | herbs, market, Slovenia, barriers |
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| Year of publishing: | 2021 |
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| COBISS_ID: | 179928067  |
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| UDC: | 635.7(497.4) |
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| ISSN on article: | 0353-4790 |
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| Views: | 358 |
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| Downloads: | 26 |
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| Files: |  https://hrcak.srce.hr/en/clanak/452135
 RAZ_Krsnik_Sabina_i2021.pdf (288,78 KB)
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| | | Journal: | Tržište
Cromar, Hrvatska zajednica udruga za marketing
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| | | Funder: | ARRS - Agencija za raziskovalno dejavnost Republike Slovenije (ARRS) |
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| Funding programme: | Ciljni raziskovalni programi |
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| Project no.: | V4-2207 |
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| Project name: | Možnosti razvoja zeliščarstva v Sloveniji |
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| Project acronym: | |
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| Project ID: | info:eu-repo/grantAgreement/ARRS/Ciljni%20raziskovalni%20programi/V4-2207 |
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| | | Metadata: |     |
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| | | | Average score: | (0 votes) |
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