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Title:Regional media as bearers of mediatized constructions of regional identities : doctoral thesis of the third-cycle Bologna study programme Strategic communication management
Authors:ID Mavsar, Maruša (Author)
ID Mustić, Daria (Mentor) More about this mentor... New window
Files:URL https://d.cobiss.net/repository/si/files/269888003/173847/Mavsar_Maru%C5%A1a_dr_2025.pdf
 
.pdf Mavsar_Marusa_dr_2025.pdf (10,87 MB)
MD5: 940628618D321BFBC2EA9B959CFD85E8
 
Language:English
Work type:Doctoral dissertation
Typology:2.08 - Doctoral Dissertation
Organization:UAMEU - Alma Mater Europaea University
Abstract:Confronting the pandemic has strengthened the shift of attention of research bodies and institutions to the subnational levels of governance, to micro-regions, and the sustainable core of local communities, where the sociocultural glue of regions, the invoked collective identity, enhanced resilience and enabled solidarity in the most difficult times. Local news was crucial for informed decision-making in many communities, and lived experience emphasized the need for a strong communication ecology, in which citizens must have access to essential information about issues impacting their daily lives. However, both domains, local news and regional identity, and especially their intersection, are under-researched in the two neighboring countries, Slovenia and Croatia, which bridge the Central European and Mediterranean worlds. In a period when news deserts are expanding, despite this recognized value of locally invoked societal resilience, and the media landscape of the countries in question is facing severe challenges stemming from a lack of pluralism, our dissertation focuses on identifying concrete multimodal tools and strategies through which regional media, on a daily basis, foster identification with subnational spaces, co-create regional consciousness, and connect the audiences living there. After the strong theoretical foundations, which aimed for an interdisciplinary view, we discerned various multimodal ways in which regional outlets mediate and mediatize regional identities in four regional newspapers and ten digital media from the two countries. We conclude that a reframed view of smaller media outlets as important catalysts of regional identity formation could help strengthen the overall development of regions.
Keywords:regional identity, local media, discourse analysis, newspapers, online media
Geographic coverage:Slovenija; Hrvaška;
Place of publishing:Maribor
Place of performance:Maribor
Publisher:M. Mavsar
Year of publishing:2025
Year of performance:2025
Number of pages:338 str., [9] f. pril.
PID:20.500.12556/ReVIS-13237 New window
COBISS.SI-ID:269888003 New window
UDC:659.3(497.4)(497.5)(043.3)
Publication date in ReVIS:27.02.2026
Views:34
Downloads:0
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Secondary language

Language:Slovenian
Title:Regionalni mediji kot nosilci mediatiziranih konstrukcij regijskih identitet
Abstract:Soočenje s pandemijo je okrepilo preusmeritev pozornosti raziskovalnih organizacij in institucij na podnacionalne ravni upravljanja, na mikroregije, ter na trajnostno jedro lokalnih skupnosti, kjer sociokulturno “lepilo” regij ˗ priklicana kolektivna identiteta ˗ v najtežjih časih krepi odpornost in solidarnost. Lokalno novinarstvo je bilo v številnih skupnostih ključno za informirano odločanje, vse doživeto med izzivi pandemije pa je le še poudarilo potrebo po močni komunikacijski ekologiji, v kateri morajo imeti prebivalci dostop do bistvenih informacij o vprašanjih, ki vplivajo na njihovo vsakdanje življenje. Četudi se je prepoznavnost njihove pomembnosti povečala, pa sta tako področje lokalnih medijev kot regionalne identitete ˗ še posebej pa njuno presečišče ˗ v Sloveniji in Hrvaški, ki povezujeta srednjeevropski in mediteranski svet, še premalo raziskana. V obdobju, ko se medijske puščave po svetu širijo, in se medijska krajina obravnavanih držav sooča z resnimi izzivi pomanjkanja pluralnosti, se disertacija osredotoča na prepoznavanje konkretnih multimodalnih orodij in strategij, s katerimi regionalni mediji vsakodnevno spodbujajo identifikacijo s podnacionalnimi prostori, soustvarjajo regionalno zavest in povezujejo tamkajšnja občinstva. Po vzpostavitvi teoretskih temeljev, usmerjenih v interdisciplinarni pogled, predstavimo načine, na katere regionalni mediji posredujejo in mediatizirajo regionalne identitete v štirih regionalnih časopisih in desetih digitalnih regionalnih medijih obeh držav. Sklepamo, da bi prenovljen pogled na manjše medije kot pomembne katalizatorje oblikovanja regionalne identitete lahko prispeval h krepitvi celostnega razvoja regij.
Keywords:regionalna identiteta, lokalni mediji, diskurzivna analiza, časopisi, spletni mediji


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