| Title: | Razlike med moškimi in ženskami pri zaznavanju umetne inteligence v trženju : zaupanje, koristnost in nakupne odločitve |
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| Authors: | ID Grah, Miran (Author) |
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| Files: |  https://www.eb-nm.si/index.php/EB/article/view/156/173
 RAZ_Grah_Miran_2026.pdf (271,18 KB)
MD5: A9DCE9187861586B44B582B80813AB8D
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| Language: | Slovenian |
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| Work type: | Article |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | UNM FEI - University of Novo mesto - Faculty of Economics and Informatics
UNM FPUV - University of Novo mesto - Faculty of Bussines and Managament Sciences
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| Keywords: | umetna inteligenca, trženje, zaupanje, zaznana koristnost, pripravljenost za nakup, vedenje potrošnikov, razlike med spoloma |
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| Publication date: | 01.01.2026 |
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| Year of publishing: | 2026 |
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| Number of pages: | str. 74-88 |
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| Numbering: | Vol. 13, no. 1 |
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| PID: | 20.500.12556/ReVIS-13926  |
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| COBISS.SI-ID: | 279725571 |
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| UDC: | 338.23:336.74+336.22(4-6EU) |
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| ISSN on article: | 2350-384X |
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| DOI: | 10.55707/eb.v13i1.156 |
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| Publication date in ReVIS: | 29.05.2026 |
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| Views: | 40 |
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| Downloads: | 1 |
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| Metadata: |    |
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