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Title:
Analiza zadovoljstva potrošnikov z novimi izdelki blagovne znamke X
Authors:
Vodišek, Ksenija
(Author)
Vukasovič, Tina
(Mentor)
More about this co-author...
Language:
Slovenian
Work type:
Master's thesis/paper
Tipology:
2.09 - Master's Thesis
Organization:
MFDPŠ - International School for Social and Business Studies
Keywords:
zadovoljstvo potrošnikov
,
prehrambni izdelki
,
blagovna znamka
,
nakupni proces odločanja
,
management znanja
Year of publishing:
2017
Publisher:
[K. Vodišek]
Source:
Celje
COBISS_ID:
15305121
UDC:
658.626:339.138(043.2)
Note:
Mag. naloga študijskega programa 2. stopnje Management znanja;
Views:
2135
Downloads:
134
Files:
RAZ_Vodisek_Ksenija_i2017.pdf
(1,22 MB)
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Secondary language
Language:
English
Title:
Kako s tržnim pristopom približati nepoznano blagovno znamko potrošnikom - primer tekstilne industrije
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