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Title: UPORABA IN ODNOS MLADIH DO ENERGIJSKIH PIJAČ Authors: Križman, Alja Ana (Author) Karajić, Emil (Mentor) More about this co-author... Language: Slovenian Work type: Bachelor thesis/paper Organization: FUDS - School of advanced social studies Abstract: V diplomski nalogi smo raziskovali odnos mladih do uživanja energijskih pijač in razširjenost njihovega uživanja med mlajšimi generacijami. Energijske pijače so stimulativne pijače, ki vsebujejo velike količine kofeina, sladkorja in drugih sestavin ter obljubljajo večjo budnost in energijo, njihova pretirana poraba pa lahko predstavlja tveganje za zdravje. V nalogi smo poskušali raziskati razširjenost uporabe energijskih pijač med mlajšimi generacijami, poiskati razloge, zaradi katerih mladi posegajo po tovrstnih pijačah, ugotoviti kako se mladi počutijo po zaužitju energijske pijače na fizičnem in psihičnem nivoju ter raziskati v kolikšni meri se mladi zavedajo negativnih posledic, ki jih imajo lahko energijske pijače na zdravje. V teoretičnem delu diplomske naloge smo podrobno predstavili sestavo energijskih pijač in njihov vpliv na telo. Opisali smo problematiko in poudarili potrebo po strožji regulaciji in omejevanju prodaje energijskih pijač ter delu na večji ozaveščenosti. V empiričnem delu smo s pomočjo intervjujev udeležencev odgovorili na zastavljena raziskovalna vprašanja. Vzorec je obsegal 5 udeležencev, starih med 18 in 19 let, ki redno in pogosto uživajo energijske pijače. Rezultati so pokazali, da je uživanje energijskih pijač med mladimi zelo razširjeno in da imajo družina, vrstniki in marketing veliko vlogo pri sprejemanju odločitev mladih pri uživanju energijskih pijač. Mlade k uživanju energijskih pijač privlači všečen okus in hiter dvig energije, poleg tega pa pri uživanju občutijo tudi negativne učinke kot je anksioznost. Ugotovili smo, da mladi energijske pijače uživajo brez posebnega razloga, kar kaže na potrebo po večji ozaveščenosti o posledicah uživanja tovrstnih pijačah na telo in zdravje. Iz analize intervjujev smo ugotovili, da se mladi sicer zavedajo določenih negativnih posledic uživanja energijskih pijač, vendar ne v zadostni meri. Sklep naloge poudarja potrebo po večji ozaveščenosti staršev, šol in celotne družbe ter zakonski omejitvi dostopnosti energijskih pijač. Keywords: energijske pijače, mladi, uporaba, odnos, uživanje energijskih pijač Year of publishing: 2023 VisID: 24594 Views: 279 Downloads: 32 Files:  4801$$zakljucno_delo.pdf (1,15 MB)   Metadata:

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Secondary language

Language:	English
Title:	THE USE AND RELATION OF YOUNG ADULTS TOWARDS ENERGY DRINKS
Abstract:	The thesis explores the attitudes of young people towards consuming energy drinks and their prevalence among younger generations. Energy drinks are stimulant beverages containing high levels of caffeine, sugar, and other ingredients, promising increased alertness and energy, with their excessive consumption posing health risks. The study aimed to investigate the extent of energy drink consumption among younger generations, identify reasons why young people turn to such beverages, ascertain how young people feel physically and mentally after consuming energy drinks, and examine the extent to which young people are aware of the potential negative health consequences of energy drink consumption. The theoretical section provided a detailed presentation of the composition of energy drinks and their impact on the body. The issues were described, emphasizing the need for stricter regulation and sales limitations of energy drinks, along with increasing awareness. In the empirical section, research questions were addressed through participant interviews. The sample consisted of 5 participants aged 18 to 19, who regularly and frequently consume energy drinks. Results indicated that energy drinks are highly prevalent among young people, and family, peers, and marketing play significant roles in young people's decisions to consume them. Young people are attracted to the appealing taste and rapid energy boost of energy drinks, although they also experience negative effects such as anxiety. It was found that young people often consume energy drinks without a specific reason, highlighting the need for increased awareness about the potential effects of such beverages on their bodies and health. Analysis of interviews revealed that while young people are aware of certain negative consequences of consuming energy drinks, their awareness is insufficient. The thesis conclusion underscores the necessity for increased awareness among parents, schools, and society as a whole, along with legal restrictions on the accessibility of energy drinks.
Keywords:	energy drinks, youth, consumption, attitudes, energy drink consumption

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