1. Comprehensive study on the determinants of green behaviour of Slovenian consumers : the role of marketing communication, lifestyle, psychological, and social determinantsSabina Krsnik, Karmen Erjavec, 2024, original scientific article Keywords: sustainability, marketing, communication, consumers, attitudes, proenvironmental behaviour, Slovenia
Published in ReVIS: 04.09.2024; Views: 265; Downloads: 2
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3. Revitalization of the Slovenian herbal market? : a mixed study approachSabina Krsnik, Karmen Erjavec, 2021, original scientific article Abstract: Purpose – The study aims to identify the needs, barriers, and measures relevant for the revitalization of the herbal market in Slovenia. Design/Methodology/Approach – A mixed-methods approach was used in the study, with a quantitative online survey of Slovenian herbalists (N = 217) and in-depth interviews conducted with key Slovenian stakeholders in the field of herbalism (N = 18). Findings and Implications – Most Slovenian herbalists grow herbs as a hobby or as a supplementary farm activity; they have little land for growing herbs and thus also generate a low income. Most of them sell their products directly to consumers, with only one tenth selling herbs to retailers. As many as three quarters of the respondents are not a part of any organization which, along with lower prices, is the main barrier to a market revitalization. The in-depth interviews revealed a lack of interest in collaboration among herbalists because they find the existing situation to be sufficient to a certain extent, as demand is greater than their supply. The results show no evidence of an herbal market as it existed before Slovenia’s independence. Limitations – Since there is no census of Slovenian herbalists, the sample is not representative. Originality – There is a lack of understanding of the barriers to and measures for revitalizing the herbal market, especially in developed countries whose market was well developed decades ago, such as Slovenia.
Keywords: herbs, market, Slovenia, barriers
Published in ReVIS: 08.01.2024; Views: 821; Downloads: 31
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6. Go with the flow : high performance computing and innovations in the Danube region2019, scientific monograph Keywords: Danube Region, HPC, High performance computing, high performance computing applications, supercomputing, innovations, digital transformation, intellectual property, national case study, Austria, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Germany, Hungary, Moldova, Montenegro, Romania, Slovakia, Slovenia, Srbia, Ukraine
Published in ReVIS: 16.07.2019; Views: 2560; Downloads: 121
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