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1. Pomembnost strateško tržne komunikacije in vpliv na predpisovanje zdravil Dominik Černi, 2016 Found in: ključnih besedah Keywords: zdravila na recept, zdravila brez recepta, farmacevtski trg, komunikacijska orodja Published: 27.03.2018; Views: 2475; Downloads: 135 Fulltext (1,64 MB)

2. Strateški pristop k pospeševanju prodaje v farmaciji: primer prodaje zdravila na recept Marcela Ajdišek, 2011 Found in: ključnih besedah Keywords: Trženje, tržno komuniciranje, farmacevtski trg, zdravila Published: 12.01.2021; Views: 1221; Downloads: 85 Fulltext (910,40 KB)

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