Repository of colleges and higher education institutions

Search the repository
A+ | A- | Help | SLO | ENG

Query: search in
search in
search in
search in

Options:
  Reset


1 - 1 / 1
First pagePrevious page1Next pageLast page
1.
Understanding public opinion formation in Southeast Europe : exploring social forces and communication dynamics
Todor Stojčevski, Urša Lamut, Erika Džajić Uršič, 2024, original scientific article

Abstract: The article investigates the mechanisms through which social forces, networks, cognitive frames, and institutions shape public opinion in Southeast Europe via communication. Employing a qualitative approach, data was collected through synchronous focus groups conducted in six Southeast European countries. The findings reveal that social networks play a pivotal role in shaping public opinion, with organizational position and relationships influencing communication effectiveness. Cognitive frames significantly impact public perception, with entrenched beliefs guiding interpretation of information. Meanwhile, social institutions, such as language and communication rules, influence the clarity and accessibility of messages, thereby shaping public understanding. The research underscores the need for deeper research, ethical standards, and transparent communication to build and maintain public trust. Continuous engagement with the public and adaptability in communication strategies are essential for fostering mutual understanding and trust. This research emphasizes social forces’ complexity and overlapping nature in shaping public opinion and the strategic approaches required for effective communication in Southeast Europe.
Keywords: public communication, networks, cognitive frames, institutions, Southeast Europe, public opinion
Published in ReVIS: 13.05.2025; Views: 330; Downloads: 3
.pdf Full text (440,47 KB)

Search done in 0.04 sec.
Back to top