| Title: | Revitalization of the Slovenian herbal market? : a mixed study approach |
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| Authors: | ID Krsnik, Sabina (Author)
ID Erjavec, Karmen (Author) |
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| Files: |  RAZ_Krsnik_Sabina_i2021.pdf (288,78 KB)
MD5: 00C9D11878B0E467FDE2E993EB917EF1
 https://hrcak.srce.hr/en/clanak/452135
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| Language: | English |
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| Work type: | Unknown |
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| Typology: | 1.01 - Original Scientific Article |
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| Organization: | UNM FZV - University of Novo mesto - Faculty of Health Sciences
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| Abstract: | Purpose – The study aims to identify the needs, barriers, and measures relevant for the revitalization of the herbal market in Slovenia. Design/Methodology/Approach – A mixed-methods approach was used in the study, with a quantitative online survey of Slovenian herbalists (N = 217) and in-depth interviews conducted with key Slovenian stakeholders in the field of herbalism (N = 18). Findings and Implications – Most Slovenian herbalists grow herbs as a hobby or as a supplementary farm activity; they have little land for growing herbs and thus also generate a low income. Most of them sell their products directly to consumers, with only one tenth selling herbs to retailers. As many as three quarters of the respondents are not a part of any organization which, along with lower prices, is the main barrier to a market revitalization. The in-depth interviews revealed a lack of interest in collaboration among herbalists because they find the existing situation to be sufficient to a certain extent, as demand is greater than their supply. The results show no evidence of an herbal market as it existed before Slovenia’s independence. Limitations – Since there is no census of Slovenian herbalists, the sample is not representative. Originality – There is a lack of understanding of the barriers to and measures for revitalizing the herbal market, especially in developed countries whose market was well developed decades ago, such as Slovenia. |
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| Keywords: | herbs, market, Slovenia, barriers |
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| Year of publishing: | 2021 |
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| Number of pages: | str. 205-221 |
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| Numbering: | Vol. 35, no. 2 |
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| PID: | 20.500.12556/ReVIS-10231  |
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| COBISS.SI-ID: | 179928067 |
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| UDC: | 635.7(497.4) |
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| ISSN on article: | 0353-4790 |
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| Publication date in ReVIS: | 08.01.2024 |
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| Views: | 904 |
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| Downloads: | 31 |
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| Metadata: |    |
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