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Title: Vpliv krize dobavnih verig na podjetje RADANOVIČ Brežice, d.o.o. Authors: Golob, Valentina (Author) Blažič, Anita (Mentor) More about this co-author... Language: Slovenian Work type: Bachelor thesis/paper Organization: UNM FEI - University of Novo mesto - Faculty of Economics and Informatics Abstract: Avtomobilska industrija se zaradi hitrih tehnoloških sprememb neprestano spopada z različnimi izzivi. Kljub vsem izzivom pa je bilo leto 2020 zaznamovano kot ključno obdobje za avtomobilsko industrijo, saj se je ta nenadoma soočala z največjim in nepredvidljivim izzivom – pandemijo covida-19. Prvi izzivi, ki so se pojavili zaradi pandemije covida-19, so bili povezani s krizo dobavnih verig, ki predstavlja ključni element sodobnega globalnega gospodarstva. V prvem delu diplomske naloge je predstavljen razvoj avtomobilske industrije, konkurenčnost avtomobilske industrije in dejavniki, vpliv in posledice krize leta 2008 na avtomobilsko industrijo, izzivi transporta in logistike ter avtomobilska industrija v prihodnosti. V drugem delu diplomske naloge so predstavljeni rezultati raziskave, ki se osredotoča na vpliv pandemije covida-19 na družinsko podjetje RADANOVIČ Brežice, d. o. o. Podatki so bili pridobljeni s pomočjo dveh intervjujev, ki sta bila izvedena na področju prodaje in marketinga. Vprašanja, postavljena v okviru intervjujev, so raziskovala poslovanje podjetja med krizo, izzive, s katerimi se je podjetje soočalo, ter prilagojeno marketinško strategijo v tem zahtevnem obdobju. Keywords: avtomobilska industrija, dobavne verige, transport in logistika, pandemija covida-19, vpliv krize. Year of publishing: 2024 COBISS_ID: 193783555  VisID: 11225 Views: 90 Downloads: 3 Files:  RAZ_Golob_Valentina_i2024.pdf (1,01 MB)   Metadata:

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Secondary language

Language:	English
Title:	The impact of the supply chain crisis on RADANOVIČ Brežice, d.o.o.
Abstract:	The automotive industry is constantly faced with various challenges due to rapid technological changes. Despite all the challenges, 2020 was marked as a key period for the automotive industry, as it suddenly faced the biggest and most unpredictable challenge - the COVID-19 pandemic. The first challenges that emerged from the COVID-19 pandemic were related to the supply chain crisis, which is a key element of the modern global economy. The first part of the thesis presents the development of the automotive industry, the competitiveness of the automotive industry and its factors, the impact, and consequences of the 2008 crisis on the automotive industry, the challenges of transport and logistics, and the automotive industry in the future. The second part of the thesis presents the results of the research, which focuses on the impact of the COVID-19 pandemic on the family company RADANOVIČ Brežice, d. o. o. They were obtained with the help of two interviews, which were conducted in the field of sales and marketing. The questions asked during the interviews explored the company's operations during the crisis, the challenges the company faced, and the adapted marketing strategy during this challenging period.
Keywords:	automotive industry, supply chains, transport and logistics, the COVID-19 pandemic, the impact of the crisis.

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