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Title:SPREMEMBA SPLETNIH NAKUPOVALNIH NAVAD PO PANDEMIJI
Authors:ID Veselič, Romana (Author)
ID Ljubotina, Predrag (Mentor) More about this mentor... New window
Files:.pdf 7027$$zakljucno_delo.pdf (1,99 MB)
MD5: 3081582D903720008F5B4CE6D4EAE415
 
Language:Slovenian
Work type:Master's thesis/paper
Organization:FUDS - School of advanced social studies
Abstract:Spletno nakupovanje je način nakupovanja iz domačega naslonjača preko spletnega brskalnika. Najvišja rast te oblike nakupovanja je nastala kot poledica pandemije, saj smo bili potrošniki zaradi okoliščin prisiljeni v spletno nakupovanje zaradi številnih omejitev. Vsekakor je pandemija pripomogla k razcvetu digitalizacije, saj ni bilo druge izbire. Potrošniki praktično čez noč nismo smeli v trgovine. Človeške lastnosti vplivajo na naše življenje v celoti in posledično na naše odločitve. V magistrski nalogi se bomo osredotočili na štiri osebnostne lastnosti, in sicer optimizem, samopodobo, osebno zadovoljstvo in introvertiranost. Vsaka od teh lastnosti se drugače odraža v realnem življenju in vsaka od teh lastnosti ima vpliv na naše nakupovalne vzorce. Optimisti so ljudje vedre narave, vedno pozitivno naravnani, ni jih strah tveganja. Ljudje z visoko samopodobo kupujejo izdelke, ki se ujemajo z njihovim imidžem. Že v osnovi so ti izdelki prestižnejši in boljši, saj se to sklada z njihovim mnenjem o sebi. Ne odlašajo z nakupi in so drznejši pri odločitvah. Posamezniki, ki so zadovoljni z življenjem na splošno, imajo povišane emocije v pozitivno smer. Po navadi so takšni ljudje tudi finančno uspešnejši, zato se za spletni nakup z lahkoto odločijo in so drznejši pri svojih odločitvah. Za introvertirane osebnosti so spletni nakupi balzam za dušo. V naši kvantitativni metodi ankete smo merili korelacijo. Raziskava je pokazala, da so navade spletnega nakupovanja zakoreninjene med potrošniki in so bistveno večje kot pred pandemijo, tudi na urbanih območjih. Eskalirala pa so tudi socialna omrežja in povečala se je moč vplivnežev. Tukaj pa osebnostne lastnosti človeka pridejo do izraza. Raziskava kaže, da vplivnež ženske prej prepriča v nakup. Splošno zadovoljstvo z življenjem je povezano s hitrejšo odločitvijo spletnega nakupa, medtem ko optimizem, introvertiranost in samopodoba nimajo povezave z nakupovalno odločitvijo.
Keywords:: pandemija, nakupovalne navade, splet, fizične trgovine, osebnostne lastnosti, vpliv socialnih omrežij
Year of publishing:2024
PID:20.500.12556/ReVIS-10565 New window
Publication date in ReVIS:29.05.2024
Views:151
Downloads:15
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Secondary language

Language:English
Title:CHANGE IN ONLINE SHOPPING HABITS AFTER THE PANDEMIC
Abstract:Online shopping is a way of shopping from the comfort of your home via a web browser. The highest growth of this form of shopping occurred because of the pandemic, as consumers were forced by circumstances to shop online due to many restrictions. The pandemic contributed to the flourishing of digitization because people had no other choice. Practically overnight consumers were not able to go to the shops. Human traits affect our life as a whole and consequently our decisions. In this master's thesis, we will focus on four personality traits, namely optimism, self-esteem, personal satisfaction and introversion. Each of these traits reflects differently in real life and each has an impact on our shopping patterns. Optimists are people with a cheerful nature, they always have a positive attitude, and are not afraid of taking risks. People with high self-esteem buy products that fit their image. These products are more prestigious and better, as this is in line with their opinion of themselves. They do not delay their purchases and are bolder in their decisions. Individuals who are satisfied with life in general have elevated emotions in a positive way. As a rule, such people are also more financially successful, so they easily decide to buy online and are bolder in their decisions. For introverted personalities, online shopping is a balm for the soul. In our quantitative survey method, we measured correlation. The research showed that online shopping habits are rooted among consumers and are significantly higher than before the pandemic, even in urban areas. Social networks have also escalated and the power of influencers has increased. This is where the personality traits of a person come to the forefront. Research shows that an influencer is more likely to convince women to make a purchase. Overall life satisfaction is related to a faster online purchase decision, while optimism, introversion, and self-esteem do not influence purchase decisions.
Keywords:pandemic, shopping habits, internet, physical stores, personality traits, influence of social networks


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