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Title:Digitalna transformacija podjetja Pan-Jan D. O. O. : magistrska naloga
Authors:ID Starič, Ksenija (Author)
ID Kolar, Janez (Mentor) More about this mentor... New window
Files:.pdf MAG_2024_Ksenija_Staric.pdf (4,54 MB)
MD5: 972C774A277A00D79B323B91CA6CA6B4
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FIŠ - Faculty of Information Studies in Novo mesto
Abstract:Digitalna transformacija predstavlja pomemben dejavnik za vsako sodobno podjetje, ki želi uspeti v hitro spreminjajočem se digitalnem okolju. V magistrskem delu se osredotočamo na proces digitalne transformacije v družinskem podjetju Pan-Jan d. o. o. Cilj raziskave je bil raziskati kritično literaturo s področja digitalne transformacije in uporabniške izkušnje, nato pa v empiričnem delu analizirati obstoječe stanje v podjetju, in sicer na področjih upravljanja odnosov s strankami (CRM sistem), kibernetske varnosti in digitalne prisotnosti na spletu. Posebna pozornost je bila namenjena prenovi spletne strani in uporabniški izkušnji. Raziskava je potrdila izboljšano uporabniško izkušnjo obiskovalcev spletne strani ter povišano stopnjo informacijske varnosti v podjetju.
Keywords:digitalna transformacija, kibernetska varnost, sistem CRM, spletna stran, prenova spletne strani, Pan-Jan, uporabniška izkušnja
Place of publishing:Novo mesto
Place of performance:Novo mesto
Publisher:K. Starič
Year of publishing:2024
Year of performance:2024
Number of pages:XVII, 115 str.
PID:20.500.12556/ReVIS-10739 New window
COBISS.SI-ID:205650435 New window
UDC:004:005
Note:Na ov.: Magistrska naloga : študijskega programa druge stopnje;
Publication date in ReVIS:29.08.2024
Views:377
Downloads:10
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Licences

License:CC BY-NC-SA 2.5 SI, Creative Commons Attribution-NonCommercial-ShareAlike 2.5 Slovenia
Link:https://creativecommons.org/licenses/by-nc-sa/2.5/si/deed.en
Description:You are free to reproduce and redistribute the material in any medium or format. You are free to remix, transform, and build upon the material. You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. You may not use the material for commercial purposes. If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Secondary language

Language:English
Abstract:Digital transformation is an important factor for every modern company that wants to succeed in a rapidly changing digital environment. This master's thesis brings into focus the process of digital transformation in the family-owned business Pan-Jan d. o. o. The goal of the research was to first evaluate the critical literature in the field of digital transformation and user experience, then follow with the empirical part of the research, where the goal was to analyse an existing situation in the company, namely the areas of customer relationship management (CRM system), cyber security and digital presence. Special attention was dedicated to the company website’s redesign and the incorporated user experience. The research confirmed the improved user experience of website visitors and the increased level of information security in the company.
Keywords:digital transformation, cyber security, CRM system, website, website redesign, Pan-Jan, user experience


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