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Title:Analiza komuniciranja v hibridnih delovnih okoljih: Primerjava med klasičnim in digitalnim komuniciranjem
Authors:ID Jug, Ivana (Author)
ID Mušinović, Fadil (Mentor) More about this mentor... New window
Files:.pdf 17414$$MAGISTRSKA_NALOGA_-_IVANA_JUG_-_Zakljucen_tehnicni_pregled.pdf (1,21 MB)
MD5: 826AF4E52E6CFBFC60820E5481BE2544
 
Language:Slovenian
Work type:Master's thesis/paper
Organization:FUDS - School of advanced social studies
Abstract:Magistrska naloga obravnava komuniciranje v hibridnih delovnih okoljih s poudarkom na primerjalni analizi klasičnega (osebnega) in digitalnega komuniciranja. Aktualnost raziskave izhaja iz vse večje razširjenosti hibridnih oblik dela, ki pomembno vplivajo na organizacijo dela, komunikacijske procese in medosebne odnose v organizacijah. Namen naloge je bil analizirati zaznano učinkovitost različnih komunikacijskih kanalov ter preučiti njihovo povezanost s kakovostjo komunikacije, z zadovoljstvom zaposlenih, medosebnim zaupanjem, organizacijsko klimo in zaznanimi izzivi digitalnega komuniciranja. Empirični del temelji na kvantitativni raziskavi, izvedeni s pomočjo anketnega vprašalnika med zaposlenimi v hibridnih delovnih okoljih. Rezultati kažejo, da je izbira komunikacijskega kanala situacijsko pogojena. Osebna komunikacija se izkazuje kot primernejša pri kompleksnih in odnosno zahtevnih nalogah, medtem ko digitalna komunikacija učinkoviteje podpira hitro izmenjavo informacij, rutinske naloge in sledljivost komunikacije. Ugotovljeno je bilo tudi, da pogostost uporabe posameznega kanala ni nujno povezana z njegovo zaznano učinkovitostjo. Pomembna ugotovitev raziskave je statistično značilna pozitivna povezanost med kakovostjo komunikacije in zadovoljstvom zaposlenih. Kakovost komunikacije se je izkazala kot pomemben dejavnik tudi pri zaznavi medosebnega zaupanja in organizacijske klime. Rezultati hkrati opozarjajo na izzive digitalnega komuniciranja, kot so informacijska preobremenjenost, motnje pri delu in občutek stalne dosegljivosti. Sklepno ugotavljamo, da klasično in digitalno komuniciranje delujeta komplementarno, pri čemer je učinkovitost komunikacije odvisna predvsem od njene kakovosti in situacijske ustreznosti.
Keywords:Hibridno delo, organizacijsko komuniciranje, digitalna komunikacija, osebna komunikacija, zadovoljstvo zaposlenih, medosebno zaupanje, organizacijska klima
Year of publishing:2026
PID:20.500.12556/ReVIS-14153 New window
Publication date in ReVIS:03.07.2026
Views:38
Downloads:0
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Secondary language

Language:English
Title:Analysis of Communication in Hybrid Work Environments: A Comparison Between Traditional and Digital Communication
Abstract:This master’s thesis examines communication in hybrid work environments, with a focus on the comparative analysis of traditional (face-to-face) and digital communication. The relevance of the topic stems from the increasing prevalence of hybrid work arrangements, which significantly influence work organization, communication processes, and interpersonal relationships within organizations. The aim of the study was to analyze the perceived effectiveness of different communication channels and to examine their relationship with communication quality, employee satisfaction, interpersonal trust, organizational climate, and perceived challenges of digital communication. The empirical part of the study is based on a quantitative research approach, using a structured questionnaire administered to employees working in hybrid environments. The results indicate that the choice of communication channel is situationally dependent. Face-to-face communication is perceived as more appropriate for complex and relationship-oriented tasks, whereas digital communication is more effective in supporting rapid information exchange, routine tasks, and communication traceability. The findings also show that the frequency of use of a communication channel does not necessarily correspond to its perceived effectiveness. A key finding of the study is a statistically significant positive relationship between communication quality and employee satisfaction. Communication quality also proves to be an important factor in the perception of interpersonal trust and organizational climate. At the same time, the results highlight challenges related to digital communication, such as information overload, work interruptions, and the perception of constant availability. The study concludes that traditional and digital communication function as complementary channels, with communication effectiveness primarily depending on its quality and situational appropriateness.
Keywords:Hybrid work, organizational communication, digital communication, face-to-face communication, employee satisfaction, interpersonal trust, organizational climate


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