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Title:Analiza ravnanja s ključnimi kupci Gorenja, d. d., na primeru industrijskega sodelovanja s kupcem Smeg
Authors:Ramšak, Tanja (Author)
Šuster Erjavec, Hana (Mentor) More about this co-author... New window
Language:Slovenian
Work type:Master's thesis/paper
Tipology:2.09 - Master's Thesis
Organization:FKPV - Faculty of Commercial and Business Sciences
Keywords:medorganizacijsko trženje, odnosi s kupci, ključni kupci, CRM, dobičkonosnost, magistrsko delo
Year of publishing:2017
Publisher:[T. Drev]
Source:Celje
COBISS_ID:513655356 Link is opened in a new window
UDC:658.89(043.2)
Note:Mag. delo bolonjskega študijskega programa;
Views:3011
Downloads:164
Files:.pdf RAZ_Ramsak_Tanja_i2017.pdf (1,83 MB)
 
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