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Title: NAČRTOVANJE RASTI PODJETJA GOSTINSTVO, BRUNO ZARO, S. P. Authors: ID Zaro, Sebastiano (Author) ID Vadnjal, Mateja (Mentor) More about this mentor... Files: 101$$Diplomsko_delo_-_Sebastiano_Zaro.pdf (1,35 MB) MD5: D2D6F624DB4B4802834488C1B09E378D   Language: Slovenian Work type: Undergraduate thesis Typology: 2.11 - Undergraduate Thesis Organization: GeaCol - GEA College - Faculty of Entrepreneurship Abstract: Diplomsko delo zajema načrt, s katerim bi se organizacija družinskega podjetja lahko izboljšala, poleg tega v njem podajam nekaj predlogov za spremembe, ki bi lahko privedle do rasti poslovanja podjetja. Delo začenjam s predstavitvijo podjetnika. Navedem podjetnikove osebne značilnosti in nekatere okoliščine, ki so ga privedle do tega, da je s to poslovno dejavnostjo sploh začel. Opišem njegov pristop k poslu in kako ga je razvijal. Glede na njegovo razvejanost nekaj pozornosti namenim tudi predstavitvi organizacijske strukture in izvajanju posameznih funkcij v podjetju ter tudi temu, kako in komu so dodeljene poslovne funkcije, kar prikažem z organigramom. S pomočjo strokovne literature pa ugotovim, v kateri življenjski fazi se podjetje nahaja in kateri je identitetni model podjetnika. Pred pripravo predlogov za izboljšave sem analiziral poslovanje podjetja. Podrobno sem opisal in ocenil proizvode. Analiziral sem organizacijsko in kadrovsko strukturo podjetja ter razmerje med proizvodi in razmerami na trgu. Širjenje poslovanja podjetja in vpeljava izboljšav v podjetju zahtevata tudi predhodno ugotavljanje razmer na trgu ter opredelitev značaja konkurentov. Trg sem analiziral glede na posamezne dejavnosti podjetja. Naredil sem pregled razmer v vinogradništvu in vinarstvu ter na podlagi analize trga teh področij naredil sklepe. Raziskal sem tudi, kakšna so gibanja in trendi proizvodnje ter prodaje oljčnega olja, nazadnje pa sem še ugotavljal, kakšna je obiskanost mesta Izola v času turistične sezone in kako ta vpliva na uspešnost poslovanja podjetja. Izbral sem nekaj konkurentov, ki svojo dejavnost opravljajo v neposredni bližini izbranega podjetja, in s pomočjo javno dostopnih finančnih podatkov analiziral njihovo poslovanje, pridobljene podatke pa sem nato primerjal s podatki izbranega podjetja ter presodil prednosti, slabosti in prihodnje trende. Podrobno sem analiziral tudi finančne podatke izbranega podjetja in s kazalniki poslovanja predstavil resnično stanje podjetja. Naredil sem SWOT-analizo, s pomočjo katere sem opredelil prednosti, slabosti, priložnosti in nevarnosti za izbrano podjetje, ter ugotovitvam dodal komentarje. S pomočjo literature in drugih podatkov izberem podjetniško strategijo, izvedljivo v danih razmerah, ki bi podjetje lahko vodila v rast poslovanja. Ob tem poskušam ugotoviti, kateri so možni viri financiranja in kako bi se strategija dejansko izvedla. Strategija rasti poslovanja predvideva uvedbo novega produkta, za katerega je treba z izračuni ugotoviti, ali je finančno vzdržen. S tem namenom sem pripravil kalkulacijo točke preloma, iz katere je razvidno, kako obsežno mora biti poslovanje oziroma kolikšno je število opravljenih storitev, da posel postane dobičkonosen. Predvidel sem tudi, kakšni bodo vplivi izboljšanega in razširjenega poslovanja na finančne podatke v letih 2016–2019. V ta namen sem naredil finančne projekcije, ki sem jih tudi opisal. V zadnjem delu diplomskega dela, pred sklepom, v katerem ocenim učinek predvidenih izboljšav, navedem še pričakovane rezultate nove poslovne dejavnosti in izboljšav. Keywords: vinarstvo, vinski dogodki, gostinska storitev, podjetniška rast, analiza, trg. Place of publishing: Ljubljana Publisher: [S. Zaro] Year of publishing: 2017 PID: 20.500.12556/ReVIS-1583  COBISS.SI-ID: 513589122  UDC: 005:33(043.3) Publication date in ReVIS: 11.08.2017 Views: 3499 Downloads: 231 Metadata:     Cite this work Plain text BibTeX EndNote XML EndNote/Refer RIS ABNT ACM Ref AMA APA Chicago 17th Author-Date Harvard IEEE ISO 690 MLA Vancouver : Copy citation

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Abstract:	This thesis presents our plan to improve the organisation of the family company and introduce certain changes that could enable business growth. The first part presents the entrepreneur and his characteristics and describes the circumstances that encouraged him to start the business, including his attitude to the business and how he developed it through time. Considering the fact that the activity is quite diverse, the thesis touches on the organisational structure and performance of functions in the company using a diagram to illustrate how business functions are delegated to the employees. Based on relevant literature we determined the stage of the company's business life cycle and the identity model of the entrepreneur. Moreover, while working on the improvements we also analysed the business operation, described the products in detail and assessed them. We also analysed the organisational and personnel structure and the relationship between the products and the situation in the market. It is important to note that expansion and introduction of improvements go hand in hand with analysing the situation in the market and the characteristics of the competition. We analysed various aspects of the market that are related to the concrete line of business and assessed the situation in the area of winegrowing and winemaking with relevant market analyses. Among other points of interest were the trends in olive oil production and sales and the tourism situation in the municipality of Izola, especially the way it affects the success of the business. We selected several competitors operating in the same territory and analysed their business using publicly available financial information. Then we compared the data with the data of the company in question and discussed its advantages, disadvantages and future trends. In addition, we analysed in detail its financial data to illustrate the situation with performance indicators and performed a SWOT analysis with comments in order to describe the advantages, disadvantages, opportunities and risks. Based on relevant literature and data we selected the strategy that will enable business growth in the current situation. We also presented the possible sources of financing and the process of translating the strategy into action. It is important to note that the strategy envisages the introduction of a new product. To this end, it is necessary to calculate its financial viability with a break-even calculation that shows the necessary scope of business where the number of performed services actually yields profit. We also envisaged the impact of the improvements and expanded business on the company's financial data in the period 2016–2019 using financial projections, which are also thoroughly described. The final part of the thesis provides our assessment of the effects of the implemented improvements as well as the results and expectations related to the new business.
Keywords:	winemaking, winery events, food service, entrepreneurial growth, analysis, market.

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