Social marketing in creating competitive advantage of companies in the Republic of Serbia

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Title:	Social marketing in creating competitive advantage of companies in the Republic of Serbia
Authors:	ID Grubor, Aleksandar (Author) ID Salai, Suzana (Author) ID Kovač-Žnideršić, Ružica (Author) ID Marić, Dražen (Author)
Files:	http://www.absrc.org/wp-content/uploads/2015/09/ABSRJ_2014_Vol5_No1.pdf
Language:	English
Work type:	Not categorized
Typology:	1.01 - Original Scientific Article
Organization:	GeaCol - GEA College - Faculty of Entrepreneurship
Keywords:	corporate social responsibility, social marketing, image, consumer, competition
Number of pages:	str. 43-54
Numbering:	Vol. 5, no. 1
PID:	20.500.12556/ReVIS-2233
COBISS.SI-ID:	513637250
UDC:	33:005
ISSN on article:	1855-931X
Note:	Opis vira z dne 31. 8. 2017; Nasl. z nasl. zaslona;
Publication date in ReVIS:	01.02.2018
Views:	2908
Downloads:	84
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Title:	Advances in business related scientific research journal
Publisher:	GEA College
ISSN:	1855-931X
COBISS.SI-ID:	252264704

License:	CC BY-ND 2.5 SI, Creative Commons Attribution-NoDerivs 2.5 Slovenia
Link:	https://creativecommons.org/licenses/by-nd/2.5/si/deed.en
Description:	You are free to reproduce and redistribute the material in any medium or format for any purpose, even commercially. You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. If you remix, transform, or build upon the material, you may not distribute the modified material. You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Licensing start date:	09.11.2017

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