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Title:
#The #motives and benefits of using customer experience led differentiators in the re-launching of a failed product
Authors:
Pillai, Anil
(Author)
George, Babu P.
(Author)
Language:
English
Work type:
Not categorized
Tipology:
1.01 - Original Scientific Article
Organization:
GeaCol - GEA College - Faculty of Entrepreneurship
Keywords:
customer experience
,
product re-launch
,
business to business
,
qualitative research
,
marketing
,
India
COBISS_ID:
513641346
UDC:
33:005
ISSN on article:
1855-931X
OceCobissID:
252264704
Note:
Opis vira z dne 31. 8. 2017; Nasl. z nasl. zaslona;
Views:
2265
Downloads:
71
Files:
http://www.absrc.org/wp-content/uploads/2015/09/ABSRJ_2014_Vol5_No2.pdf
Journal:
Advances in business related scientific research journal
GEA College
Metadata:
Licenca:
Priznanje avtorstva-Brez predelav
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