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Title:
Prepoznavnost blagovne znamke trgovskega podjetja Mercator d. d. in njen vpliv na nakupno odločitev kupcev
Authors:
Perko, Katja
(Author)
Jagodič, Gregor
(Mentor)
More about this co-author...
Language:
Slovenian
Work type:
Bachelor thesis/paper
Tipology:
2.11 - Undergraduate Thesis
Organization:
MFDPŠ - International School for Social and Business Studies
Keywords:
blagovna znamka
,
nakupno odločanje
,
zadovoljevanje potreb
,
blagovna znamka Mercator
,
analiza blagovne znamke
Year of publishing:
2018
Publisher:
[K. Perko]
Source:
Celje
COBISS_ID:
15339681
UDC:
658.626(043.2)
Note:
Dipl. naloga visokošolskega študijskega programa 1. stopnje Poslovanje v sodobni družbi;
Views:
2756
Downloads:
176
Files:
RAZ_Perko_Katja_i2018.pdf
(1001,24 KB)
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