| Abstract: | Nowadays, a company’s success is conditioned by determination, in the sense of making effective and quick business decisions and adapting to a constantly changing environment.
This diploma thesis discusses the business plan of the company Šuštar Trans d. o. o., which has been operating successfully in its industry for the past 20 years. The company is engaged in the construction business. Its principal activity is freight transport by road under code H49.410. In addition, the company is also engaged in excavations, a concrete mixing plant, and a separation plant. So far, the company has succeeded in achieving the set goals; its next step is an expansion of the company and adaptation to current conditions in the business environment.
Based on the conducted SWOT analysis, financial analyses and other indicators from the company’s business plan, it has been determined that the company has to make use of its advantages and capacities for further growth, and seize the opportunity that the present environment has to offer. Knowledge and experience are the company’s greatest assets, and consequently its competitive advantage. The company should opt for generic growth and growth through diversification, which means expanding its offer and the company itself, which may result in the company gaining a larger market share. After studying the professional literature and internal company data, the thesis defines entrepreneurial growth and focuses on the Churchill-Lewis growth model.
The company is organised as a company with share capital, i.e. a private limited company, and its organisational structure is simple. The important thing is that its employees perform their functions conscientiously; the result is evident in the company’s development.
The profit and loss projection shows an opportunity for company growth. Owing to an increase in business volume, the company will expand by increasing its number of employees (on average, five new employees annually) and purchasing new equipment. By 2020, the tangible fixed assets will increase by €4,673,784, which is €2,411,807 more than in 2016. Profits will stay in the company and will not be paid out. Consequently, its capital will grow, amounting to €3,029,100 by 2020. The company will partially finance the growth with its own resources, but will also take out loans and leases because the investments will be too high. These investments will have a positive impact on the company, as net turnover will reach €5,077,351 by 2020. The chosen growth strategy will lead to an increase in sales volume and operating profit.
The aim of this diploma thesis is to identify business opportunities and the company’s capacities for further growth, while indicating the right path that will enable the company to expand its business operations and grow. |
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