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Title:Internacionalizacija na nemški trg - primer Podjetja X : magistrsko delo
Authors:ID Geršak, Valentina (Author)
ID Justinek, Gorazd (Mentor) More about this mentor... New window
Files:.pdf RAZ_Gersak_Valentina_i2018.pdf (1,42 MB)
MD5: EFD1E97B0845311F30E6019997C07990
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FDŠ - Nova Univerza - The Graduate School of Government and European Studies
Abstract:V magistrskem delu smo na osnovi teorije internacionalizacije in študije primera Podjetja X na nemški trg opredelili procese in pomen internacionalizacije slovenskih podjetij. Zajeto je dosedanje raziskovanje te teme, opredelitev internacionalizacije, njene dimenzije in instrumenti, motivi za odločitev, procesi, dejavniki in ovire. V delu s pregledom literature in dokumentacije preverjamo,ali so lahko podjetja konkurenčna in uspešna le ob uspešni internacionalizaciji na tuje trge ter na osnovi analize delovanja in poslovanja Podjetja X in ali je internacionalizacija na nemški trg pomembna za nadaljnjo širitev in razvoj podjetja.Internacionalizacija je zelo kompleksen pojem, ki je opredeljen v več teorijah, ki so predstavljene v predloženem delu. Kaže se v različnih oblikah in vključuje različne dimenzije glede na zapletenost mednarodnega gospodarskega sodelovanja med podjetji. Pomembni dejavniki so tudi motivi, ovire in težave, s katerimi se soočajo podjetja pri vstopu na tuje trge. Odločitev o izbiri tujega trga, na katerega se bo podjetje vključevalo,je zelo zahtevno, saj s seboj potegne tako strategijo vstopa kot tudi prakse v samem procesu, poteka pa lahko s pomočjo različnih opisanih modelov. Preverili smo,kakšen je program za spodbujanje internacionalizacije za različna obdobja na državni ravni ter kakšna je praksa slovenskih podjetij na tem področju.Nato smo podrobneje opredelili Podjetje X, s čim se ukvarja, kakšen je tržni položaj, kako ravnajo s človeškimi viri. Predstavljena je panoga podjetja in raziskava nemškega trga. Velik poudarek je tudi na analizi vstopa podjetja na nemški trg, kakšno je dosedanje stanje, kateri so motivi in dejavniki za internacionalizacijo, kakšni so načrti za prihodnost. Zanimale so nas tudi oblike vstopa na nemški trg, kateri dejavniki so vplivali na izbor. V raziskavi smo uporabili PEST in SWOT analizo vstopa podjetja na nem
Keywords:internacionalizacija, oblike vstopa, nemški trg, mednarodni trg
Place of publishing:Kranj
Place of performance:Kranj
Publisher:[V. Geršak]
Year of publishing:2018
Year of performance:2018
Number of pages:VII, 89 str.
PID:20.500.12556/ReVIS-3756 New window
COBISS.SI-ID:2053133750 New window
UDC:339.5/7(043.2)
Note:Mag. delo 2. stopnje bolonjskega študija;
Publication date in ReVIS:06.07.2018
Views:3395
Downloads:263
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Secondary language

Language:Slovenian
Abstract:In this thesis, based on the case studies and the theory of internationalization of Company X into the German market, we have defined the processes and importance of internationalization of Slovenian companies. The thesis covers the current research of this topic, the definition of internationalization, its dimensions and instruments, the motives for decision, processes, factors and obstacles.With an extensive literature and documentation review in this thesis, we investigate whether companies can be competitive and successful only in case of successful internationalization into foreign markets, as well as, based on the analysis of performance and operations of Company X, whether internationalization into the German market is important for further expansion and development of the company or not.Internationalization is a very complex concept, which is defined in several theories presented in the present work. It appears in various forms and includes different dimensions in view of the complexity of international economic cooperation between companies. Important factors are also the motives, obstacles and problems that companies face when entering foreign markets. The decision to choose a foreign market into which the company is to be included is very demanding, since it draws both the entry and practice strategy in the process itself, and it can take place through the various models described.We checked what the programme for promoting internationalization for different periods at the state level is, and what the practice of Slovenian companies in this field is. We then defined Company X in more detail: with what it deals with, what is the market position, how they handle human resources. A branch of the company and a survey of the German market is presented as well. A great deal of emphasis is also given to the analysis of the company's entry into the German market, to the current situation, to what the motives and factors for internationalization are, and to what the plans for the future are. We were also interested in the forms of entry into the German market and the factors that influenced the choice. In the study we used the PEST and SWOT analysis of the company's entry into the German market.


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