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Title:Trženje pravnih storitev : diplomsko delo
Authors:ID Delić, Teja (Author)
ID Aver, Boštjan (Mentor) More about this mentor... New window
Files:.pdf RAZ_Delic_Teja_i2017.pdf (784,56 KB)
MD5: DF24C5B984270854B0DCB2A96CF8B778
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EVRO-PF - Nova Univerza - European Faculty of Law
Abstract:Diplomsko delo obravnava tematiko trženja pravnih storitev oziroma trženjski splet v primeru pravnih storitev. Uvod predstavi opredelitev obravnavane teme, namen in cilj diplomskega dela ter metodologijo dela. Sledi predstavitev zgodovine odvetništva oziroma opis prvega slovenskega zakona o odvetništvu. V nadaljevanju je opredeljen pojem trženja, opisane pa so njegove značilnosti, kakovosti in tveganja. Sledita opis koncepta trženjskega spleta storitev 7P in predstavitev tega, kako se pravne storitve odražajo v storitvenem procesu. V naslednjem poglavju so predstavljeni pojem pravnih storitev, prihodnost pravnih storitev ter odvetniške in pravne storitve gospodarskih subjektov. Sledi predstavitev pravnih virov, zakonov in predpisov, ki omejujejo, določajo ter opredeljujejo dela in načela opravljanja dela pravnih storitev. V tem sklopu sta predstavljena tudi pojem oglaševanja in njegov vpliv na oglaševanje pravnih storitev. V raziskovalnem delu so predstavljene najuspešnejše odvetniške pisarne in družbe v Sloveniji, njihova kakovost dela in poslovanje. Sledita primerjava uspešnosti poslovanja in poslovnih izidov predstavljenih odvetniških pisarn in družb v letu 2016 in predstavitev tega, kako je uspešnost poslovanja odvetniških pisarn povezana z oglaševanjem. V sklepu diplomskega dela so interpretirani rezultati trženjskega spleta storitev 7P in njihov pozitiven ali negativen vpliv na predstavljene odvetniške pisarne, s pomočjo česar je podan odgovor na raziskovalno vprašanje, ali koncept trženjskega spleta po metodi 7P pozitivno vpliva na posamezne odvetniške pisarne.
Keywords:trženje, pravne storitve, oglaševanje, odvetniki, diplomske naloge, bolonjski program
Place of publishing:Ljubljana
Place of performance:Ljubljana
Publisher:[T. Delić]
Year of publishing:2017
Year of performance:2017
Number of pages:VI, 57 str.
PID:20.500.12556/ReVIS-4889 New window
COBISS.SI-ID:2053187510 New window
UDC:339.138:347.965(043.2)
Note:Dipl. delo 1. stopnje bolonjskega študija; visokošolski strokovni študijski program Pravo in management infrastrukture in nepremičnin;
Publication date in ReVIS:17.08.2018
Views:2740
Downloads:191
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Secondary language

Language:Slovenian
Abstract:The thesis discusses the topic of marketing of legal services or the marketing mix in the case of legal services. The introduction defines the discussed topic, the purpose and goal of the thesis and the work method. This is followed by an historical overview of advocacy and description of the Slovenian Attorneys act. In continuation, the concept of marketing is defined, and its characteristics, qualities and risks are described. This is followed by the description of the concept of the marketing mix 7P of services and the presentation of the reflection of legal services in the service process. The following chapter presents the concept of legal services, the future of legal services, attorney and legal services of economic operators. This is followed by the presentation of legal sources, laws and regulations, which limit, determine and define the work and principles of providing legal services. In this context, we also presented the concept of advertising and its impact on advertising legal services. The research part presents the most successful law firms in Slovenia, the quality of their work and business operations. This is followed by a comparison of the successfulness of business operations and income statements of the firms in 2016 and the presentation of how the successfulness of business operations is connected with advertising. The conclusion of the thesis interprets the results of the marketing mix 7P of services and their positive or negative impact on the presented law firms, which helps to answer the research question, if the concept of the marketing mix according to the method 7P positively impacts individual law firms.


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