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Title:Mnenja uporabnikov o marketingu podjetij na Facebooku : diplomska naloga
Authors:ID Jurman, Tina (Author)
ID Damij, Nadja (Mentor) More about this mentor... New window
Files:.pdf UN_Jurman_Tina_i2015.pdf (1,15 MB)
MD5: 324DB59DB49CD0573DF46E1E750B662E
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FIŠ - Faculty of Information Studies in Novo mesto
Abstract:Danes se morajo podjetja zelo potruditi pri oglaševanju, saj je zaradi velike konkurence prav od tega odvisna količina njihove prodaje. Možnosti za oglaševanje je vse več, ker pa smo ljudje postali tesno povezano s tehnologijo ter nas velika večina doma poseduje računalnik in internet, veliko prednost za podjetja predstavlja možnost, da se oglašujejo tudi tam. Z nastankom različnih socialnih omrežij smo ugotovili, da se podjetja lahko z njimi lažje in ugodneje oglašujejo. Osredotočili smo se na socialno omrežje Facebook, kjer lahko z ustanovitvijo profila ali strani popolnoma zastonj ustvariš stran svojega podjetja in tam pozivaš uporabnike oziroma potencialne kupce k ogledu svojih izdelkov ali ponudbe. V nadaljevanju bo predstavljeno, kako se oglaševati s pomočjo profila ali strani na Facebooku, kakšna je možnost plačljivega oglaševanja na tem omrežju in na kaj moramo biti pozorni pri oglaševanju. V raziskavi bodo predstavljeni rezultati izvedene ankete o mnenju uporabnikov Facebooka glede oglaševanja podjetij na omenjenem socialnem omrežju.
Keywords:Facebook, oglaševanje, socialno omrežje, uporabniki, podjetje na Facebooku, anketa
Place of publishing:Novo mesto
Place of performance:Novo mesto
Publisher:[T. Jurman]
Year of publishing:2015
Year of performance:2015
Number of pages:51 str., [4] f. pril
PID:20.500.12556/ReVIS-4930 New window
COBISS.SI-ID:2048358419 New window
UDC:004.738.5:659.1:316.472.4Facebook(043.2)
Note:Na ov.: Diplomska naloga : univerzitetnega študijskega programa prve stopnje;
Publication date in ReVIS:21.08.2018
Views:2926
Downloads:129
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:21.08.2018

Secondary language

Language:English
Abstract:Today companies must put a lot of effort into advertising due to heavy competition in market and this can affect the quantity of their sales. Prospects for marketing is growing and because people become closely linked to technology and the majority of us have computers and Internet conections at home, this represent an opportunity to advertise on Internet as well. With the emergence of social networks, advertising their products for companies became easier and more economical. We have focused on the social network Facebook, where you can set up your profile page or create free Facebook page for your company, where you can invite customers or potential customers to view your products or offers. In my research, it will be presented, how to advertise using Facebook profile or Facebook page, what are the possibilitys of advertising on this social network and about what we have to be very careful. The study will present the surveys results of opinions that Facebook users have about using this social network for advertising.
Keywords:Facebook, advertising, social network, users, companies on Facebook, survey


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