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Title:Oglaševanje na socialnih omrežjih in pomen uporabe socialnih omrežij v Občinski upravi Novo mesto : diplomska naloga
Authors:ID Saje, Jožica (Author)
ID Maksuti, Alem (Mentor) More about this mentor... New window
Files:.pdf UN_Saje_Jozica_i2017.pdf (1,09 MB)
MD5: 5EEE8E4D87704F77518832B34D875BD3
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FIŠ - Faculty of Information Studies in Novo mesto
Abstract:Oglaševanje je pomembna sestavina današnje družbe, ki se vse bolj izvaja na socialnih omrežjih. To za marsikatero organizacijo predstavlja hiter in preprost način za oglaševanje svojega izdelka ali storitve, obenem pa prihrani veliko časa in denarja. Vse bolj oglaševanje na socialnih omrežjih uporabljajo tudi javne uprave, med njimi tudi občine. Ena izmed njih je tudi Občina Novo mesto. Uvedba uporabe socialnih omrežij v njihov način poslovanja jim je prinesla številne ugodnosti na področju boljšega informiranja, bogatejše vizualne predstavitve dogodkov. Poudarek, ki se dandanes nameni uporabi informacijsko-komunikacijske tehnologije v naši družbi, je pripomogel tudi k boljši optimizaciji občin, da so se odločile uporabljati socialna omrežja. Namen seminarske naloge je proučiti že obstoječo literaturo o oglaševanju na socialnih omrežjih, s poudarkom na pomenu uporabe v javnih upravah, ter raziskati, katera socialna omrežja uporablja Občina Novo mesto in kakšen je njihov poglavitni pomen uporabe.
Keywords:oglaševanje, socialna omrežja, občina, informiranje, Facebook, Twitter, Instagram, YouTube
Place of publishing:Novo mesto
Place of performance:Novo mesto
Publisher:[J. Saje]
Year of publishing:2017
Year of performance:2017
Number of pages:XIII, 87 str.
PID:20.500.12556/ReVIS-5095 New window
COBISS.SI-ID:2048489491 New window
UDC:316.472.4:352(043.2)
Note:Na ov.: Diplomska naloga : univerzitetnega študijskega programa prve stopnje;
Publication date in ReVIS:24.08.2018
Views:4487
Downloads:250
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:24.08.2018

Secondary language

Language:English
Abstract:Advertising is an important component of today's society and is increasingly being implemented on social networks. For many organizations, this is a quick and easy way to present their product or service while saving time and money. Public administrations, including municipalities, are also using social networks as a tool for advertising. One of these is the municipality of Novo mesto. The use of social networks for their work has brought them many benefits such as informing and a richer visual presentation of their events. The emphasis on the use of information and communication technologies in our society has contributed to better optimization of municipalities. The aim of this research is to examine the already existing theory about advertising on social networks with an emphasis on the importance of using social networks in public administrations and to explore which social networks are used by the municipality of Novo mesto and what is their main importance.
Keywords:social networks, municipality, informing, Facebook, Twitter, Instagram


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