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Title:Vpliv osebne in funkcionalne skladnosti na nakup nepremičnin v Sloveniji : doktorska disertacija
Authors:ID Fabris, Nataša (Author)
ID Grum, Bojan (Mentor) More about this mentor... New window
Files:.pdf DR_Fabris_Natasa_i2018.pdf (3,00 MB)
MD5: 23806D863EBA8374E989B05E09890B28
 
Language:Slovenian
Work type:Dissertation
Typology:2.08 - Doctoral Dissertation
Organization:EVRO-PF - Nova Univerza - European Faculty of Law
Abstract:Doktorska disertacija se nanaša na vpliv osebne skladnosti in funkcionalne skladnosti na prednostne izbire in nakupne izbire nepremičnine. Funkcionalna skladnost pomeni, da večja, kot je skladnost med zaznanimi uporabniškimi lastnostmi stanovanja (v povezavi s stanovanjskimi prostori, namenjenimi za spanje, dnevno bivanje, prehranjevanje in vzdrževanje, stroški za nakup in vzdrževanje stanovanja) in kupčevimi želenimi lastnostmi stanovanja, večja je verjetnost, da bo kupec motiviran za nakup dotičnega stanovanja. Raziskovalci so z empiričnimi raziskavami ugotovili, da poleg same funkcionalne skladnosti vpliva na prednostne lastnosti in izbiranje nepremičnine tudi osebna skladnost oziroma samokongruenca. Samokongruenca je definirana kot stopnja skladnosti med videzom proizvoda in kupčevo osebnostjo. Pri tem gre za simbolični pomen, ki ga ima izdelek. Samokongruenca vpliva na izbor proizvoda v pozitivnem smislu, in sicer večja, kot je skladnost samokongruence z videzom oziroma podobo proizvoda, bolj je kupec nagnjen k nakupu tega izdelka. Samokongruenca ima več dimenzij. Obstajajo vsaj tri zasnove samokongruence, ki razlagajo in napovedujejo obnašanje potrošnika. To so aktualna samopodoba, idealna samopodoba ter socialna samopodoba (Sirgy, 1982, str. 288; Sirgy, 1985, str. 50). Sirgy vpelje tudi četrto zasnovo, in sicer idealno socialno-samopodobo (Sirgy, 1990, str. 20). Z našo empirično raziskavo smo skušali ugotoviti, ali obstajajo statistično pomembne razlike med funkcionalno skladnostjo in osebno skladnostjo pri potencialnih kupcih v Sloveniji. Ugotovili smo, da potencialni kupci izražajo statistično pomembne razlike med osebno in funkcionalno skladnostjo. Poleg tega smo ugotovili, da je izmed treh pojavnih oblik samokongruence (aktualna, idealna in socialna samokongruenca) v Sloveniji najpomembnejša idealna samokongruenca. V doktorski disertaciji smo preučevali tudi vpliv neresničnega in zavajajočega oglaševanja lastnosti nepremičnine v procesu izbire in nakupa le te in ugotovili, da ima neresnično oziroma zavajajoče oglaševanje bistven vpliv na osebno in funkcionalno skladnost.
Keywords:nakup nepremičnin, funkcionalna skladnost, samokongruenca, vedenje potrošnika, oglaševanje, nepremičnine
Place of publishing:Ljubljana
Place of performance:Ljubljana
Publisher:[N. Fabris]
Year of publishing:2018
Year of performance:2018
Number of pages:XII, 246 str.
PID:20.500.12556/ReVIS-5526 New window
COBISS.SI-ID:2053254838 New window
UDC:332.21(497.4)(043.3)
Note:Doktorska disertacija 3. stopnje bolonjskega študija;
Publication date in ReVIS:12.03.2019
Views:2583
Downloads:145
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Secondary language

Language:Slovenian
Abstract:The doctoral dissertation covers the influence of personal and functional congruity on preferences and real estate purchase options. Functional congruity means that the greater the congruity between the perceptible user properties of the dwelling (in terms of residential areas intended for sleep, daily living, eating and maintenance, the cost of the purchase and maintenance of the dwelling) and the purchaser%s desired dwelling characteristics, the greater the likelihood that the purchaser will be motivated to purchase the dwelling concerned. By means of empirical research, researchers have determined that, in addition to the functional congruity, personal congruity or self-congruity also influences preferences and real estate selection. Self-congruity is defined as the degree of congruity between the image of the product and the purchaser%s personality in terms of the symbolic meaning of the product. Self-congruity affects the selection of the product in a positive sense % namely, the greater the self-congruity with the image of the product, the more the purchaser is inclined to purchase the product. Self-congruity has several dimensions. There are at least three concepts of self-congruity that explain and predict the behaviour of the consumer: actual self-image, ideal self-image and social self-image (Sirgy, 1982, str. 288; Sirgy, 1985, str. 50). Sirgy also introduces a fourth concept % namely, the ideal social self-image (Sirgy, 1990, str. 20). With our empirical research, we tried to determine whether there are any statistically significant differences between functional and personal congruity in connection with potential purchasers in Slovenia. We established that potential purchasers show statistically significant differences between personal and functional congruity. In addition, we determined that the most important of the three forms of self-congruity (actual, ideal and social self-congruity) in Slovenia is ideal self-congruity. The doctoral dissertation covers also at the influence of the false and misleading advertising of properties of real estate in the process of selection and purchase of these and we found that the false and misleading advertising has a significant influence on functional and self-congruity.


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