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Title:Potrošnikove zaznave pri uporabi kartice zvestobe : magistrska naloga
Authors:ID Stermecki, Darja (Author)
ID Musek Lešnik, Kristijan (Mentor) More about this mentor... New window
Files:.pdf RAZ_Stermecki_Darja_i2012.pdf (937,00 KB)
MD5: B282E34A50AD1E3A057FDABD60DE37E0
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:MFDPŠ - International School for Social and Business Studies
Keywords:vodja, potrošnik, programi zvestobe, kartica zvestobe, CRM, management znanja
Place of publishing:Celje
Place of performance:Celje
Publisher:[D. Stermecki]
Year of publishing:2012
Year of performance:2012
Number of pages:VII, 64 str., [5] str. pril.
PID:20.500.12556/ReVIS-7304 New window
COBISS.SI-ID:16232757 New window
UDC:330.567.22(043.2)
Note:Mag. naloga magistrskega študijskega programa 2. stopnje Management znanja;
Publication date in ReVIS:12.01.2021
Views:1483
Downloads:70
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Language:English
Keywords:Potrošništvo, consumer, loyalty programs, loyalty card, CRM, knowleadge management


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