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Title:
Vpliv vplivnežev na nakupno odločanje Slovencev v primerjavi s tradicionalnimi orodji oglaševanja
Authors:
Kavčič, Maša
(Author)
Kovačič, Andrej
(Mentor)
More about this co-author...
Language:
Slovenian
Work type:
Master's thesis/paper
Tipology:
2.09 - Master's Thesis
Organization:
FUDS - School of advanced social studies
Keywords:
vplivneži
,
vplivnostno trženje
,
družbena omrežja
,
nakupno odločanje
,
donosnost vplivnostnih kampanij
,
magistrske naloge
Year of publishing:
2020
Publisher:
[M. Kavčič]
Source:
Ljubljana
COBISS_ID:
57267203
UDC:
005
Note:
Študijski program Medkulturni menedžment;
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